Luis Mongua

Luis Mongua – Paid Ads, Data and Web Specialist

Hello, I’m Luis, the Paid Ads, Analytics and Web Specialist at ESEI International Business School. I have a degree in sociology with a specialization in advertising, both online and offline. My role is focused in creating and implementing comprehensive Paid Media strategies in several digital platforms, optimizing digital experiences to enhance user engagement and conversion rates generating more leads.

Luis Mongua´s Responsibilities

As the Paid Media, Analytics and Web Specialist at ESEI, I focus on combine Data- dirven insights with creativity to develop high-impact advertising strategies. My key responsibilities include:

Advertising: I develop, manage, and optimize paid media campaigns across platforms like Google, Meta Business and other digital platforms.
Website Performance Optimization: I ensure website usability, conversion tracking and landing page optimization to improve our user experience and engagement.
Data Analytics Reporting: Track key performance metrics, analyze data insights and generate reports to refine marketing strategies and enhance campaign effectiveness.