Iván Justel | ESEI Faculty 2024

Iván Justel holds a degree in Journalism from Universidad Rey Juan Carlos in Madrid and boasts over 15 years of experience in communication, social media, and digital content, with a strong focus on sports media and entertainment, as well as OTT projects. His extensive career has seen him at the forefront of digital innovation, where he has successfully forged strategic alliances with major global digital platforms.

In addition to his professional achievements, Iván has been recognized with several awards in international competitions, highlighting his expertise and impact in the industry. His unique blend of academic knowledge and practical experience allows him to provide invaluable insights to students, preparing them for successful careers in the dynamic world of sports communication and digital media.

Professional Background

Iván Justel currently serves as the Head of Digital & Social Media at GRUP MEDIAPRO, a leading powerhouse in the European audiovisual sector. In this role, he expertly leads various digital strategy teams and projects, driving innovation and enhancing the group’s presence across multiple digital platforms. Iván is instrumental in shaping and executing comprehensive social media strategies that not only engage audiences but also align with the company’s overarching goals in the competitive landscape of sports media and entertainment. His leadership fosters collaboration and creativity, ensuring that GRUP MEDIAPRO remains at the forefront of digital transformation in the industry.

Core Expertise of Iván Justel

Iván Justel is a highly experienced expert in communication and digital media, particularly within the sports industry. He holds multiple certifications in Social Media Management, Corporate Communications, Digital Rights, Audience Growth on YouTube, and has completed the TikTok Academy program. His expertise extends to creating and developing new digital formats and content, always staying ahead of the latest trends to provide innovative solutions.

As the Head of Sports Communications & Social Media at Mediapro, Iván has successfully built strategic alliances with global digital platforms such as Facebook, Instagram, YouTube, TikTok, X (formerly Twitter), Snapchat, and Twitch. These partnerships have been crucial in driving digital innovation and expanding the audience reach for major sports properties. Iván’s work focuses on creativity, growth, and the continuous evolution of communication strategies, making him a leader in shaping the future of sports media and digital engagement. He is also an educator, sharing his knowledge as a professor of Sports Media and Sports Marketing at the International Master of Sports Management at ESEI International Business School in Barcelona.

Teaching Specialties of Iván Justel

Iván Justel is at the forefront of the sports industry, seamlessly integrating his extensive experience and industry insights into the classroom. He brings a wealth of knowledge in sports media, digital transformation, and the broadcast landscape, equipping students with analytical skills to navigate and excel in a rapidly evolving field.

His teaching specialties include Sports Media and Sports Marketing, where he combines practical applications with theoretical frameworks to prepare students for real-world challenges. Iván’s engaging teaching style encourages critical thinking and fosters creativity, enabling students to explore the latest trends and technologies that are shaping the sports communication landscape. Through his unique perspective as a professional in the field, he inspires the next generation of sports leaders to innovate and adapt in an ever-changing digital environment.

Impact on Students

Under Iván Justel guidance, students at ESEI International Business School of Barcelona learn how traditional broadcasts and digital content can coexist as alternative and complementary experiences, and the commitment of the sports companies to adapt to new digital consumption formats. The challenge for students is to understand the content demands of new audiences and how they are adapting to the new habits of an increasingly connected and interactive digital ecosystem that drives the integration of traditional broadcasts in new environments.

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