Arie Elbelman | ESEI Faculty 2024

Arie Elbelman is a father of two, born in Chile. He lived in Israel for 10 years and has been residing in Barcelona since mid-2019. With over 15 years of experience in marketing, communications, and branding, he has built a strong career in helping organizations discover and develop their brand identity. His expertise includes leading workshops, strategic content creation, and mentoring in communication and leadership.

Building strong brands, he says, “is deeply related to how human-centered the crafting process is”.

Professional Background

Arie is a dynamic professional specializing in brand communication, community building, and leadership development. As the founder and CEO of LEON Marketing, he helps businesses, startups, and organizations discover their unique brand voice and craft purpose-driven messages that connect deeply with their audiences. With a focus on simplifying complex processes, Arie leads branding and communication workshops worldwide, empowering organizations to engage more authentically with their communities. Alongside his business ventures, he is a passionate educator, teaching courses on digital disruption at ESEI International Business School in Barcelona. Arie’s expertise spans strategic communications, content creation, and marketing consulting.

Core Expertise of Arie Elbelman

• Brand Identity: A brand’s identity is far more than its logo or tagline—it’s the essence of its “soul,” representing the values, beliefs, and personality that define it. By aligning a brand’s core values with its communication strategy, we foster authentic connections that resonate deeply with target audiences. Every element of the brand’s presence—whether it’s visual design, messaging, or customer interaction—must consistently reflect “who” the brand truly is. This consistency ensures that the brand’s authenticity shines through, creating not only awareness but also loyalty. A brand with a well-defined identity speaks clearly to its audience and stands out in the crowded marketplace.

• Marketing and Communication Strategies: Effective marketing is more than just pushing out messages—it’s about aligning those messages with audience needs and desires. By leveraging data-driven insights and creative storytelling, marketing strategies can attract attention, build loyalty, and foster trust. These strategies are not static; they must evolve with changing market dynamics and consumer behavior. A successful marketing approach integrates both traditional and digital tactics to ensure a broad reach and deep engagement. At its core, a good marketing strategy is both adaptable and measurable, ensuring that every campaign is optimized for the highest impact.

• Identifying Stakeholders: In any successful project or business venture, identifying and engaging key stakeholders is a critical step. Stakeholders can include anyone from investors and employees to customers and partners. Understanding their goals, expectations, and pain points allows for better alignment and collaboration, ensuring mutual success. By clearly defining stakeholder roles and maintaining open lines of communication, we can foster a sense of ownership and accountability, making it easier to navigate challenges and celebrate successes.

• Storytelling & Effective Communication Strategies and Execution: Storytelling is at the heart of every effective communication strategy. It moves beyond the transactional nature of selling to inspire and foster lasting emotional connections. A compelling story humanizes a brand and allows audiences to see themselves within its narrative. Effective communication strategies are purpose-driven and crafted to ensure that every message, channel, and tactic aligns with the brand’s overarching identity. Whether it’s through content marketing, social media, or traditional advertising, every touchpoint should reinforce the brand’s values and resonate with its target audience, driving deeper engagement.

• Community Building: A values-driven community is essential for long-term success and sustainability, whether it’s in the context of a brand, a startup ecosystem, or an educational environment. Building and nurturing this community creates shared experiences, fosters collaboration, and drives meaningful change. A strong community not only provides support but also enhances brand advocacy, where loyal members spread the brand’s message organically. Creating spaces for conversation, engagement, and feedback is key to maintaining a thriving community, whether through online platforms, events, or direct interactions.

Teaching Specialties

Arie brings a wealth of experience to his teaching, focusing on subjects such as Brand Identity Building, Marketing and Communication Strategies, Public Speaking, and Stakeholder Identification. His courses provide students with practical tools for crafting coherent, consistent brand narratives, designing data-driven marketing campaigns, and mastering effective communication techniques. By integrating Creative Problem-Solving and Community Building, Arie prepares students to lead with innovation and foster meaningful connections in today’s fast-paced digital landscape.

Impact on Students

Through Arie Elbelman’s guidance, students gain far more than just theoretical knowledge—they develop critical and creative thinking skills through interactive, project-based, and hands-on learning. Arie’s interactive classes challenge students to take big steps, engage deeply with real-world problems, and collaborate meaningfully. His approach nurtures an environment where creativity, kindness, research, innovation, and strategic thinking come together, empowering students to build confidence and master tools that will serve them in leadership roles. Arie’s mentorship shapes students into proactive communicators and innovative problem solvers, ready to thrive in an ever-evolving landscape.

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