Andrea Vian | ESEI Faculty 2024

Andrea Vian is a growth marketing expert with over 15 years of experience in the digital and e-commerce space. With leadership roles across startups, scaleups, and corporate organizations, Andrea brings a practical, real-world perspective to ESEI students, driven by a strong focus on technology and emerging media trends.

Professional Background

Andrea is currently leading the marketing area at Colvin, a fresh flowers, plants, and gifting scale-up based in Barcelona, which operates across four European markets. In his role, Andrea drives the company’s growth by leveraging data-driven marketing strategies to enhance customer acquisition, retention, and revenue generation. His work integrates technology and marketing, ensuring optimal performance across multiple digital channels. Prior to Colvin, Andrea held key marketing roles in various organizations, including fast-growing startups and multinational corporations, giving him a diverse understanding of different business models and growth strategies.

Core Expertise of Andrea Vian

Andrea Vian has accomplished a wide array of skills throughout his career, making him an expert in several key areas of growth marketing. His core expertise includes:

• Growth Marketing Strategies: Andrea specializes in using data-driven approaches to spur business growth. His expertise includes developing strategies for acquisition, retention, and revenue growth while utilizing marketing analytics to track and optimize performance. With a strong command of tools and platforms that support customer insights, Andrea’s marketing strategies are finely tuned to the needs of both businesses and consumers, ensuring sustainable growth and competitive advantage.
• Digital Marketing & E-Commerce: With deep knowledge of e-commerce business models, Andrea excels at optimizing the customer journey and improving conversion rates. He also has extensive experience managing various digital channels, including SEO, PPC, social media, and email marketing, to drive traffic and conversions. His work in CRO (Conversion Rate Optimization) is particularly impactful, helping businesses maximize their return on marketing investments by refining customer touchpoints and creating seamless digital experiences.
• New Technology & MarTech: Andrea keeps a close eye on emerging trends in marketing technology such as AI, Big Data, VR/AR, and Blockchain. He is skilled in implementing these technologies in practical business applications, including marketing automation, CRM systems, and omnichannel marketing. His ability to foresee how technological trends will impact marketing allows him to create forward-looking strategies that position companies at the forefront of innovation.
• Strategic Marketing for Startups and Scaleups: Andrea has a strong background in go-to-market strategies for early-stage companies and scaling marketing operations in fast-growing businesses. He is adept at finding product-market fit and establishing competitive positioning in crowded markets. His experience includes working in both B2B and B2C sectors, tailoring strategic approaches to meet the unique challenges of each industry.
• Leadership in Marketing & Innovation: Andrea has led marketing teams in dynamic, fast-paced environments, managing innovation while adapting to technological change. His experience with digital transformation enables him to guide organizations through the evolving landscape of modern marketing. As a leader, he emphasizes agility, creativity, and collaboration, fostering an environment where marketing teams can thrive and deliver cutting-edge solutions.

Teaching Specialties of Andrea Vian

Andrea’s teaching approach is rooted in the integration of emerging technologies with traditional marketing strategies. He focuses on equipping students with the knowledge of the latest advancements in AI, VR/AR, MarTech, and Analytics. His courses emphasize digital and data-driven growth strategies, preparing students to apply new tools and trends effectively in the real world. By blending theory with practice, Andrea ensures that his students understand not just the “how,” but the “why” behind key marketing decisions.

In addition, Andrea teaches the importance of adaptability in a rapidly changing digital landscape. He encourages his students to stay ahead of the curve by continuously learning and experimenting with new technologies, which is crucial for staying competitive in the global marketplace.

Impact on Students

Andrea Vian’s guidance provides ESEI students with cutting-edge knowledge at the intersection of marketing and technology. His hands-on teaching style and industry expertise empower students to adapt to the ever-evolving digital marketing landscape. By focusing on innovation and technology, Andrea helps students become forward-thinking leaders who are prepared to excel in the digital marketing world. He also mentors students, helping them develop not only technical skills but also the critical thinking and leadership qualities necessary to succeed in competitive industries.

Andrea’s practical approach ensures that students leave his courses with the confidence to implement real-world solutions in digital marketing. Through his mentorship, many students have gone on to work for leading companies, apply innovative marketing strategies, and drive growth in their own entrepreneurial ventures.

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