Welcome to the world of Customer Relationship Management (CRM) and Data Management! This module has been meticulously crafted to provide you with a comprehensive understanding of CRM tools and their vital role as data management platforms.
In this course, you will embark on a journey that takes you from the fundamentals of CRM to the intricacies of harnessing the power of data for strategic business decisions. We will begin by demystifying what a Customer Relationship Management tool truly is, its purpose, and its multifaceted applications. As we delve deeper, you will uncover the pivotal role that CRM systems play in managing and optimizing interactions with customers, partners, and stakeholders.