This module is designed to give you a comprehensive introduction to CRM and Data management. You will find out what a Customer Relationship Management tool is, what it is used for and how it is used as a data management platform. You will also explore what kind of data the different types of CRM collect and what the different types of CRM allow companies to do. Looking specifically at Data, the course delves into how to use data in a powerful way for business, for example through accurate targeting or messaging in advertising, personalisation of UX, community behaviour understanding, etc. Finally, you will gain insight into why data is “the new gold” in today’s business context and how it impacts us in terms of online behaviour and decision-making, among other things.
● Understand the basics of CRM, data collection and data management
● Know different CRM tools and what they are used for
● Know different data types and how they can be used in business
● Apply knowledge of CRM and data to build a data collection – storage – use flow for a real business scenario
● Understand why data is “the new gold”
Duration
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ESEI uses the project-based learning and assessment methodology across all modules taught in our master programs. This means that you will work together in groups to develop projects that require creativity, team work, and problem-solving skills.
The main benefit of Project-Based Learning is that by the time you graduate, you will essentially have a portfolio of work to show which will be directly applicable to what you’ll be doing as a future employee or business owner.
It’s up to the teacher to decide on the format of the project – it can be a case study, a written report, a video, a role-playing activity, a podcast, or any other kind of media that gets your point across. The teachers create the project briefs and oversee the progress that teams are making week after week with regular check-in points.
Final Project – 80%
● 40% GROUP Project submission
● 20% INDIVIDUAL Project submission
● 20% GROUP PRESENTATION of the Project and Q&A
Class Participation- 20%
● 20% of the grade will be based on how students participate/engage in class and with the virtual classroom space.
Adam Goldthorp is the Sales Development Manager at Hewlett-Packard (HP) and has been in the IT Services and IT Consulting industry for over 14 years. His experience includes working in Graphic Arts Management, Educational Training, Healthcare Informatics amongst others.
