This module aims to introduce you to modern macroeconomic analysis of economic fluctuations and growth by looking at fiscal, monetary, labour market, exchange rate and balance of payment and trade policy issues, as well as the impact of government policy on business.
You will develop an understanding of how businesses and organisations design and adapt their organisational strategy to gain competitive advantage. Having the best strategic plan in the world is for nothing if the implementation goes badly.
In this module you will look at the crucial steps including how to manage the organisational change which comes with strategy implementation.
● Demonstrate sound understanding of the critical components of strategy formulation
● Evaluate the strategic direction of an SME/MNC of your choice and critically appraise its appropriacy and efficacy
● Implement and justify a business strategy for an SME/MNC of your choice, supported by valid metrics
● Demonstrate an understanding of context-specific specific macroeconomic policy and critically evaluate its effect on strategy formulation in an SME/MNC of your choice.
Duration
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ESEI uses the project-based learning and assessment methodology across all modules taught in our master programs. This means that you will work together in groups to develop projects that require creativity, team work, and problem-solving skills.
The main benefit of Project-Based Learning is that by the time you graduate, you will essentially have a portfolio of work to show which will be directly applicable to what you’ll be doing as a future employee or business owner.
It’s up to the teacher to decide on the format of the project – it can be a case study, a written report, a video, a role-playing activity, a podcast, or any other kind of media that gets your point across. The teachers create the project briefs and oversee the progress that teams are making week after week with regular check-in points.
Final Project – 80%
● 40% GROUP Project submission
● 20% INDIVIDUAL Project submission
● 20% GROUP PRESENTATION of the Project and Q&A
Class Participation- 20%
● 20% of the grade will be based on how students participate/engage in class and with the virtual classroom space.
Dr. Mouawad is based in Barcelona, Spain, and holds a PhD and Master of Research in Management Sciences. He collaborates with several universities and business schools, such as ESADE Business School (Spain), Toulouse Business School (France), ESB Business School (Germany), Wittenborg University of Applied Sciences (the Netherlands), OBS Business School (Spain) and EAE Business School (Spain). In the past he worked at several educational institutions as Vice President, Quality Director and Academic Dean. Prior to that, he worked at PwC as a senior consultant in People & Change.
