This module aims to introduce you to modern macroeconomic analysis of economic fluctuations and growth by looking at fiscal, monetary, labour market, exchange rate and balance of payment and trade policy issues, as well as the impact of government policy on business.
You will develop an understanding of how businesses and organisations design and adapt their organisational strategy to gain competitive advantage. Having the best strategic plan in the world is for nothing if the implementation goes badly.
In this module you will look at the crucial steps including how to manage the organisational change which comes with strategy implementation.
● Demonstrate sound understanding of the critical components of strategy formulation
● Evaluate the strategic direction of an SME/MNC of your choice and critically appraise its appropriacy and efficacy
● Implement and justify a business strategy for an SME/MNC of your choice, supported by valid metrics
● Demonstrate an understanding of context-specific specific macroeconomic policy and critically evaluate its effect on strategy formulation in an SME/MNC of your choice.