Explore the core principles of modern marketing with our “Strategic Marketing” course. Covering market research, consumer behavior, marketing plan formulation, and distribution strategies, this module equips you to excel in today’s dynamic business environment.
Learn to gather and analyze market data, uncovering insights that drive innovative product development. Understand how consumer behavior theory directly shapes effective marketing strategies, helping you create compelling and targeted plans.
Master the art of setting objectives, crafting impactful marketing mixes, and developing strategies tailored to diverse markets. Discover the importance of budgeting, evaluation, and persuasive communication when presenting marketing plans!
Duration
Language
ECTS
Semester
Block
Level
ESEI uses the project-based learning and assessment methodology across all modules taught in our master programs. This means that you will work together in groups to develop projects that require creativity, team work, and problem-solving skills.
The main benefit of Project-Based Learning is that by the time you graduate, you will essentially have a portfolio of work to show which will be directly applicable to what you’ll be doing as a future employee or business owner.
It’s up to the teacher to decide on the format of the project – it can be a case study, a written report, a video, a role-playing activity, a podcast, or any other kind of media that gets your point across. The teachers create the project briefs and oversee the progress that teams are making week after week with regular check-in points.
Final Project – 80%
● 40% GROUP Project submission
● 20% INDIVIDUAL Project submission
● 20% GROUP PRESENTATION of the Project and Q&A
Class Participation- 20%
● 20% of the grade will be based on how students participate/engage in class and with the virtual classroom space.
Meet Gloria Queralt, a dynamic and accomplished professional with a distinguished background in the field of International Business and Marketing. Holding a degree in International Business from Montpellier University in France, Gloria’s academic journey laid the foundation for her multifaceted career. Complementing her academic achievements, she earned a Master’s degree in Marketing of Moving Consumer Goods from UPM, further enhancing her expertise in the realm of marketing strategy.
Gloria’s extensive career spans various industries, showcasing her versatility and adaptability in the marketing landscape. With a specialization in the Editorial Sector, Gloria’s experience encompasses the entire spectrum of product development, from conceiving innovative concepts to orchestrating successful product launches. Her prowess extends beyond product development, encompassing strategic communication that effectively resonates with the target audience.
Notably, Gloria’s professional journey has transcended industry boundaries. She has leveraged her marketing acumen to contribute to the success of prominent organizations such as EF (Education First) and Holmes Place. In these diverse sectors, she harnessed her skills to tailor communication strategies that catered to the distinct characteristics of each industry. This breadth of experience has enriched her understanding of marketing dynamics, enabling her to navigate the nuances of various sectors with finesse.
Currently, Gloria is a dedicated educator and consultant, sharing her wealth of knowledge with students at various International Business schools. As a passionate advocate for marketing, she strives to impart her extensive experience and insights to aspiring marketing professionals. Through her engaging teaching style, she equips students with the tools and perspectives necessary to excel in the ever-evolving world of marketing.
