Call us now: +34 934 17 46 77
Call us now: +34 934 17 46 77
This module is designed to equip participants with the knowledge and tools to link strategic thinking with organisational performance. It focuses on analysing competitive environments and internal capabilities to formulate effective strategies, and on translating these strategies into measurable performance systems across the organisation. Participants will explore frameworks for industry analysis, competitive positioning, organisational design, and performance management. The module also addresses leadership and cultural alignment, as well as the challenges of strategy execution and organisational change.
ESEI employs a project-based learning and assessment methodology across all modules taught in our master programmes. This innovative approach means students collaborate in groups to develop projects that demand creativity, teamwork, and problem-solving abilities.
The primary advantage of this method is that by the time students graduate, they will have compiled a portfolio of work. This portfolio will be directly relevant to their future roles, whether as employees or business owners, showcasing their hands-on experience and skills.
Project formats vary and are at the discretion of the instructor. Projects can take the form of case studies, written reports, videos, role-playing activities, podcasts, or any other medium that effectively communicates the students’ ideas. Teachers are responsible for creating project briefs and monitoring team progress with regular updates and check-ins.
Projects will be evaluated based on group and individual contributions, as well as the presentation and subsequent Q&A session, highlighting the importance of both collective and personal efforts in achieving project objectives.
A significant portion of the grade, 20%, is determined by students’ engagement and participation in class, reflecting the value placed on active involvement and contribution to the learning environment.