This comprehensive course offers a contemporary exploration of various facets of the dynamic sports marketing industry. Throughout this module, you’ll delve into the captivating world of athlete representation, event marketing, industry structure, sponsorship and activation, digital marketing, stadium management, and strategic planning.
Sports marketing is a multifaceted field that spans a diverse range of disciplines, from professional to leisure sports, individual and team competitions, marquee events like the Olympic Games, grassroots local happenings, and athlete representation. By immersing yourself in this course, you’ll gain profound insights into the various dimensions that shape the landscape of sports marketing.
Our curriculum is designed not only to consolidate the skills and concepts you’ve acquired thus far but also to broaden your horizons and deepen your understanding of the intricate realm of sports marketing. Through a blend of theoretical knowledge, case studies, and practical applications, you’ll develop a holistic perspective that equips you to navigate the challenges and seize the opportunities in this ever-evolving industry.
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ESEI uses the project-based learning and assessment methodology across all modules taught in our master programs. This means that you will work together in groups to develop projects that require creativity, team work, and problem-solving skills.
The main benefit of Project-Based Learning is that by the time you graduate, you will essentially have a portfolio of work to show which will be directly applicable to what you’ll be doing as a future employee or business owner.
It’s up to the teacher to decide on the format of the project – it can be a case study, a written report, a video, a role-playing activity, a podcast, or any other kind of media that gets your point across. The teachers create the project briefs and oversee the progress that teams are making week after week with regular check-in points.
Final Project – 80%
● 40% GROUP Project submission
● 20% INDIVIDUAL Project submission
● 20% GROUP PRESENTATION of the Project and Q&A
Class Participation- 20%
● 20% of the grade will be based on how students participate/engage in class and with the virtual classroom space.
Aarthi Rajaraman brings a wealth of expertise and industry experience to the Sports Media and Marketing program. With over two decades of hands-on involvement in the media landscape, Aarthi’s diverse background has shaped her into a distinguished Freelance Producer and Sports Media and Marketing professor.
Professional Accomplishments: Throughout her dynamic career, Aarthi Rajaraman has held pivotal roles across renowned media brands, further solidifying her stature as an industry influencer. Her notable achievements include:
Teaching Philosophy: As a Sports Media and Marketing professor, Aarthi Rajaraman is dedicated to nurturing the next generation of media professionals. Her teaching philosophy revolves around the following principles:
