How can a company communicate effectively through Social Media? How can it reach its target and achieve its objectives?
In this module you will learn the different characteristics of every Network, their nature and different communication techniques. Through real examples and active exercises you will effectively master advertisement and branding in Social Media.
The overall objective of the module is to develop attitudes and skills to design and implement a winning Social Media Strategy for a real company. In addition, you will look at how Social Ads are used as a type of advertising which companies use to promote their products or services on different social networks, especially Facebook. Ensuring the right types of ads and developing optimal strategies can give us very good results.
● Understand what community management is
● Know the different social networks and platforms and analyse them
● Know how advertising works on social networks
● Create social media marketing strategies
Duration
Language
ECTS
Semester
Block
Level
ESEI uses the project-based learning and assessment methodology across all modules taught in our master programs. This means that you will work together in groups to develop projects that require creativity, team work, and problem-solving skills.
The main benefit of Project-Based Learning is that by the time you graduate, you will essentially have a portfolio of work to show which will be directly applicable to what you’ll be doing as a future employee or business owner.
It’s up to the teacher to decide on the format of the project – it can be a case study, a written report, a video, a role-playing activity, a podcast, or any other kind of media that gets your point across. The teachers create the project briefs and oversee the progress that teams are making week after week with regular check-in points.
Final Project – 80%
● 40% GROUP Project submission
● 20% INDIVIDUAL Project submission
● 20% GROUP PRESENTATION of the Project and Q&A
Class Participation- 20%
● 20% of the grade will be based on how students participate/engage in class and with the virtual classroom space.
Elisenda Williams is a Freelance Digital Marketer with more than 10 years experience. She specialises in developing and implementing digital strategies in Social Media Networks and coordinating digital marketing campaigns for companies from different sectors: from start-up to local B2B to international brands.
