How can a company communicate effectively through Social Media? How can it reach its target and achieve its objectives?
In this module you will learn the different characteristics of every Network, their nature and different communication techniques. Through real examples and active exercises you will effectively master advertisement and branding in Social Media.
The overall objective of the module is to develop attitudes and skills to design and implement a winning Social Media Strategy for a real company. In addition, you will look at how Social Ads are used as a type of advertising which companies use to promote their products or services on different social networks, especially Facebook. Ensuring the right types of ads and developing optimal strategies can give us very good results.
● Understand what community management is
● Know the different social networks and platforms and analyse them
● Know how advertising works on social networks
● Create social media marketing strategies