In this course you will learn to plan a strategy for your campaigns according to your business goals, using Search Engine Marketing.
At the end of the course you will be able to understand the basic concepts of different SEM tools, namely Google Ads, and how to create a campaign. The module will also delve into Market Positioning and Commerce.
● Understand the fundamental tools, concepts and strategies of Search Engine Marketing
● Understand the fundamental concepts of Google Ads
● Learn to structure campaigns
● Ad types
● Keyword analysis
● Campaign segmentation