Unveil the Power of Search Engine Marketing with our comprehensive Master Module designed to equip you with the skills to strategically navigate the digital landscape. In this course, you will embark on a transformative journey, mastering the art of crafting campaigns tailored to your business objectives through the lens of Search Engine Marketing (SEM).
The core focus of this module revolves around empowering you to architect result-oriented strategies that align seamlessly with your business goals. From enhancing brand visibility to driving conversions, you’ll delve into the intricacies of leveraging SEM as a dynamic tool to achieve unparalleled online success.
By the conclusion of the module, you’ll have gained a profound understanding of the fundamental concepts that underpin various SEM tools. Notably, the spotlight will be on the industry titan—Google Ads.
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ESEI employs a project-based learning and assessment methodology across all modules taught in our master programmes. This innovative approach means students collaborate in groups to develop projects that demand creativity, teamwork, and problem-solving abilities.
The primary advantage of this method is that by the time students graduate, they will have compiled a portfolio of work. This portfolio will be directly relevant to their future roles, whether as employees or business owners, showcasing their hands-on experience and skills.
Project formats vary and are at the discretion of the instructor. Projects can take the form of case studies, written reports, videos, role-playing activities, podcasts, or any other medium that effectively communicates the students’ ideas. Teachers are responsible for creating project briefs and monitoring team progress with regular updates and check-ins.
Projects will be evaluated based on group and individual contributions, as well as the presentation and subsequent Q&A session, highlighting the importance of both collective and personal efforts in achieving project objectives.
A significant portion of the grade, 20%, is determined by students’ engagement and participation in class, reflecting the value placed on active involvement and contribution to the learning environment.
With over 25 years of expertise in Digital Production and 18 years as Head of Digital Projects, Barbara excels in Digital Strategy, Marketing, SEO, and Analytical Consulting. As a seasoned educator with 10 years of experience, she specializes in digital teaching, mentoring, and web analytics. Explore Barbara’s wealth of knowledge in the digital realm as you navigate the dynamic landscape of technology.
Freelance:
Barbara Casas specializes in delivering dynamic and insightful classes across a range of digital disciplines. With a focus on Search Engine Optimization (SEO) and Search Engine Marketing (SEM), Barbara Casas provides in-depth instruction on maximizing online visibility and driving targeted traffic.
Her expertise in Digital Analysis equips students with the tools to effectively measure and interpret data, enabling informed decision-making in the digital realm.
Additionally, Barbara Casas’s teachings in Digital Marketing cover essential strategies for engaging audiences, building brand presence, and achieving marketing objectives in the digital space.
As a seasoned practitioner of Digital Strategy and Project Management, Barbara Casas imparts valuable insights into crafting comprehensive digital strategies and efficiently managing projects from inception to completion. Join Barbara’s classes to unlock the keys to success in today’s rapidly evolving digital landscape.
Barbara Casas’s classes on SEO/SEM, Digital Marketing, and Digital Strategy at ESEI International Business School of Barcelona not only provide students with practical knowledge but also foster critical thinking and analytical views. Through engaging discussions, real-world case studies, and hands-on projects, students learn to approach digital challenges with strategic foresight and analytical rigor.
Barbara’s teaching methodology encourages students to explore innovative solutions, analyze data-driven insights, and develop a deep understanding of digital dynamics. As a result, graduates emerge equipped not only with technical skills but also with the ability to navigate complexities, adapt to changing landscapes, and drive impactful outcomes in the ever-evolving digital ecosystem.
