In this course you will learn to plan a strategy for your campaigns according to your business goals, using Search Engine Marketing.
At the end of the course you will be able to understand the basic concepts of different SEM tools, namely Google Ads, and how to create a campaign. The module will also delve into Market Positioning and Commerce.
● Understand the fundamental tools, concepts and strategies of Search Engine Marketing
● Understand the fundamental concepts of Google Ads
● Learn to structure campaigns
● Ad types
● Keyword analysis
● Campaign segmentation
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ESEI uses the project-based learning and assessment methodology across all modules taught in our master programs. This means that you will work together in groups to develop projects that require creativity, team work, and problem-solving skills.
The main benefit of Project-Based Learning is that by the time you graduate, you will essentially have a portfolio of work to show which will be directly applicable to what you’ll be doing as a future employee or business owner.
It’s up to the teacher to decide on the format of the project – it can be a case study, a written report, a video, a role-playing activity, a podcast, or any other kind of media that gets your point across. The teachers create the project briefs and oversee the progress that teams are making week after week with regular check-in points.
Final Project – 80%
● 40% GROUP Project submission
● 20% INDIVIDUAL Project submission
● 20% GROUP PRESENTATION of the Project and Q&A
Class Participation- 20%
● 20% of the grade will be based on how students participate/engage in class and with the virtual classroom space.
Noel Ortiz is an international manager with proven success within the life sciences, high-tech and telecom industries. Noel has broad experience in marketing, product management, communications, strategy and business development in startups and multinational organisations. Currently Noel is the VP of Marketing at Aizon, an AI software provider that transforms manufacturing operations with the use of advanced analytics, artificial intelligence, and other smart factory technologies focused on optimising production within highly regulated industries. Noel is also the Co-Founder of Optimus Price, a leading solution for price optimization and stock and demand prediction for retail.
