Unveil the Power of Search Engine Marketing with our comprehensive Master Module designed to equip you with the skills to strategically navigate the digital landscape. In this course, you will embark on a transformative journey, mastering the art of crafting campaigns tailored to your business objectives through the lens of Search Engine Marketing (SEM).
The core focus of this module revolves around empowering you to architect result-oriented strategies that align seamlessly with your business goals. From enhancing brand visibility to driving conversions, you’ll delve into the intricacies of leveraging SEM as a dynamic tool to achieve unparalleled online success.
By the conclusion of the module, you’ll have gained a profound understanding of the fundamental concepts that underpin various SEM tools. Notably, the spotlight will be on the industry titan—Google Ads.
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ESEI uses the project-based learning and assessment methodology across all modules taught in our master programs. This means that you will work together in groups to develop projects that require creativity, team work, and problem-solving skills.
The main benefit of Project-Based Learning is that by the time you graduate, you will essentially have a portfolio of work to show which will be directly applicable to what you’ll be doing as a future employee or business owner.
It’s up to the teacher to decide on the format of the project – it can be a case study, a written report, a video, a role-playing activity, a podcast, or any other kind of media that gets your point across. The teachers create the project briefs and oversee the progress that teams are making week after week with regular check-in points.
Final Project – 80%
● 40% GROUP Project submission
● 20% INDIVIDUAL Project submission
● 20% GROUP PRESENTATION of the Project and Q&A
Class Participation- 20%
● 20% of the grade will be based on how students participate/engage in class and with the virtual classroom space.
Barbara Casas – In my previous roles, I have donned various hats, each contributing to the multifaceted skill set I possess today. As a Senior Digital Project Manager and Senior Digital Strategist, I orchestrated intricate symphonies of ones and zeros, bringing visions to life through meticulous planning and execution. The realm of digital account supervision and management became my canvas, where I painted success stories through seamless client relationships and strategic insights.
Venturing deeper into the digital expanse, I immersed myself in the realm of SEO consulting, unraveling the enigma of search algorithms and paving the way for enhanced online visibility. Analytics became my compass, guiding decision-making through data-driven insights that transformed challenges into opportunities. As a UX consultant, I sculpted seamless user experiences, crafting the very essence of digital interactions through prototypes, wireframes, and UI designs.
My role as a Digital Producer was a testament to my ability to orchestrate the symphony of creativity and technology, producing digital experiences that resonated with audiences far and wide. Beyond my professional endeavors, I’ve also embraced the role of a teacher and mentor, sharing my knowledge and experiences to empower the next generation of digital trailblazers.
But my journey isn’t confined solely to the digital realm. With an academic foundation in art history, I bring a unique perspective to everything I do, infusing creativity and aesthetic sensibility into the digital solutions I craft.
As a Digital Pioneer, I’ve learned that the only constant in the digital world is change. It’s a realm where adaptability and innovation are paramount, where trends evolve, and technologies shift. And yet, with each new challenge, I find myself invigorated – ready to push boundaries, transcend limitations, and pioneer new frontiers in the ever-expanding digital landscape.
So, whether you’re seeking a strategic visionary, a user-centric designer, a data virtuoso, or a trailblazer who bridges the realms of art and technology, I invite you to join me on this extraordinary journey of innovation, exploration, and digital excellence.
