This module looks at Revenue Management in the hospitality and tourism sector.
The management and knowledge of Revenue in hospitality is one of the main ways to improve and increase the income of a hotel, restaurant or any company in the tourism sector in general. In this subject you will learn and discuss the relationships between Revenue management tools and techniques, in order to understand the best way to design a Revenue Management Plan according to different scenarios influenced by internal and external factors, as well as the ways in which offer and demand works. You will also check the different models and channels of distribution, as well as the main tools used for the development of the activity of a Revenue Manager.
● Understand the concept of Revenue Management and its importance in the Tourism and Hospitality sector.
● Understand the key trends and factors that directly and indirectly affect the management of Revenue in a company.
● Understand the ways of Forecasting and important concepts such as Pick Up, RevPAR, Average Rate, TrevPAR, GOPPAR and NetRevPAR.
● Expand knowledge and be able to develop a Revenue Plan and know the platforms, tools and techniques required to cover the functions of a Revenue Manager.