This module looks at Revenue Management in the hospitality and tourism sector.
The management and knowledge of Revenue in hospitality is one of the main ways to improve and increase the income of a hotel, restaurant or any company in the tourism sector in general. In this subject you will learn and discuss the relationships between Revenue management tools and techniques, in order to understand the best way to design a Revenue Management Plan according to different scenarios influenced by internal and external factors, as well as the ways in which offer and demand works. You will also check the different models and channels of distribution, as well as the main tools used for the development of the activity of a Revenue Manager.
● Understand the concept of Revenue Management and its importance in the Tourism and Hospitality sector.
● Understand the key trends and factors that directly and indirectly affect the management of Revenue in a company.
● Understand the ways of Forecasting and important concepts such as Pick Up, RevPAR, Average Rate, TrevPAR, GOPPAR and NetRevPAR.
● Expand knowledge and be able to develop a Revenue Plan and know the platforms, tools and techniques required to cover the functions of a Revenue Manager.
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ESEI uses the project-based learning and assessment methodology across all modules taught in our master programs. This means that you will work together in groups to develop projects that require creativity, team work, and problem-solving skills.
The main benefit of Project-Based Learning is that by the time you graduate, you will essentially have a portfolio of work to show which will be directly applicable to what you’ll be doing as a future employee or business owner.
It’s up to the teacher to decide on the format of the project – it can be a case study, a written report, a video, a role-playing activity, a podcast, or any other kind of media that gets your point across. The teachers create the project briefs and oversee the progress that teams are making week after week with regular check-in points.
Final Project – 80%
● 40% GROUP Project submission
● 20% INDIVIDUAL Project submission
● 20% GROUP PRESENTATION of the Project and Q&A
Class Participation- 20%
● 20% of the grade will be based on how students participate/engage in class and with the virtual classroom space.
Aida is currently the Director of Revenue Strategy at Hotel Investment Partners. She is an experienced commercial and growth strategist with a demonstrated history of working in the hospitality industry, with a focus on Revenue strategy. Successfully held several managerial positions of increasing responsibility at regional and global
Level in prestigious hotel chains such as Meliá Hotels International and Dolce Sitges. Her motto is : Doing your best means never stop trying!
