In this module, you will learn the importance of preparing a goal-oriented strategy for digital marketing. The module is based on giving you the knowledge to wisely choose business goals, prepare a budget, optimization, and analyse results.
To acquire this knowledge we will work on preparing a performance strategy. It will include the creation of Buyer/User Personas, a Buyer Journey, the omnichannel, and the most popular paid-channels Social Media ads (Facebook, Instagram, LinkedIn), Outbrain, Criteo…
At the end of this module, you will have enough skills to prepare an omnichannel paid strategy for any business or company.
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ESEI uses the project-based learning and assessment methodology across all modules taught in our master programs. This means that you will work together in groups to develop projects that require creativity, team work, and problem-solving skills.
The main benefit of Project-Based Learning is that by the time you graduate, you will essentially have a portfolio of work to show which will be directly applicable to what you’ll be doing as a future employee or business owner.
It’s up to the teacher to decide on the format of the project – it can be a case study, a written report, a video, a role-playing activity, a podcast, or any other kind of media that gets your point across. The teachers create the project briefs and oversee the progress that teams are making week after week with regular check-in points.
Final Project – 80%
● 40% GROUP Project submission
● 20% INDIVIDUAL Project submission
● 20% GROUP PRESENTATION of the Project and Q&A
Class Participation- 20%
● 20% of the grade will be based on how students participate/engage in class and with the virtual classroom space.
Elisenda Williams is a Freelance Digital Marketer with more than 10 years experience. She specialises in developing and implementing digital strategies in Social Media Networks and coordinating digital marketing campaigns for companies from different sectors: from start-up to local B2B to international brands.
