Performance marketing refers to a data-driven approach to marketing that focuses on maximizing specific key performance indicators (KPIs) to achieve tangible and measurable results. Unlike traditional marketing, which often relies on brand awareness and broad messaging, performance marketing is all about driving immediate and quantifiable actions, such as clicks, conversions, leads, or sales.
The core principle of performance marketing is accountability and return on investment (ROI). It involves setting clear goals and then utilizing various digital channels and advertising platforms to reach those goals in a cost-effective manner. Marketers closely monitor and analyze the data generated by their campaigns, making real-time adjustments to optimize performance and ensure the highest possible ROI.
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ESEI uses the project-based learning and assessment methodology across all modules taught in our master programs. This means that you will work together in groups to develop projects that require creativity, team work, and problem-solving skills.
The main benefit of Project-Based Learning is that by the time you graduate, you will essentially have a portfolio of work to show which will be directly applicable to what you’ll be doing as a future employee or business owner.
It’s up to the teacher to decide on the format of the project – it can be a case study, a written report, a video, a role-playing activity, a podcast, or any other kind of media that gets your point across. The teachers create the project briefs and oversee the progress that teams are making week after week with regular check-in points.
Final Project – 80%
● 40% GROUP Project submission
● 20% INDIVIDUAL Project submission
● 20% GROUP PRESENTATION of the Project and Q&A
Class Participation- 20%
● 20% of the grade will be based on how students participate/engage in class and with the virtual classroom space.
Elisenda Williams Villarino is an accomplished Freelance Digital Marketer with over a decade of invaluable experience in the field. With a rich background in crafting and executing digital strategies across various Social Media Networks, Elisenda has honed her skills to perfection. Her expertise extends to efficiently coordinating and managing multifaceted digital marketing campaigns, where her innovative thinking and strategic approach consistently yield impressive results.
Elisenda’s passion for the digital landscape and her extensive practical knowledge make her a sought-after educator in the realm of marketing. As a distinguished faculty member at both Blanquerna University and ESEI International Business School in Barcelona, she imparts her profound insights to aspiring marketers. Elisenda’s dynamic teaching style and real-world case studies empower students with a deep understanding of Social Media Marketing and Inbound Marketing strategies.
With her unique blend of hands-on experience and academic prowess, Elisenda Williams Villarino enriches the learning environment with her industry-relevant teachings. Her dedication to nurturing the next generation of marketing professionals is evident in her engaging classes, where she fosters critical thinking, strategic planning, and effective communication skills. Through her guidance, students gain the tools and knowledge needed to excel in the ever-evolving landscape of digital marketing.
