This is a practical module that takes you through the step-by-step journey of building an Online Go-To-Market Strategy. It includes going through all the stages of the lead generation process and taking clients through multiple funnel stages. This course dives into hard-earned insights, frameworks, and systems from tech’s top leaders. From acquisition and retention to user psychology and habit formation, you will draw on real examples from category-defining companies in order to learn how to solve difficult growth problems and drive results.
● Learn the basics of online marketing and growth
● Demonstrate knowledge of multiple lead generation strategies from paid ads to product-led growth
● Demonstrate an understanding of the sales funnel and of the product flywheel
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ESEI uses the project-based learning and assessment methodology across all modules taught in our master programs. This means that you will work together in groups to develop projects that require creativity, team work, and problem-solving skills.
The main benefit of Project-Based Learning is that by the time you graduate, you will essentially have a portfolio of work to show which will be directly applicable to what you’ll be doing as a future employee or business owner.
It’s up to the teacher to decide on the format of the project – it can be a case study, a written report, a video, a role-playing activity, a podcast, or any other kind of media that gets your point across. The teachers create the project briefs and oversee the progress that teams are making week after week with regular check-in points.
Final Project – 80%
● 40% GROUP Project submission
● 20% INDIVIDUAL Project submission
● 20% GROUP PRESENTATION of the Project and Q&A
Class Participation- 20%
● 20% of the grade will be based on how students participate/engage in class and with the virtual classroom space.
Katya Sivkova, helps SaaS companies scale through Growth marketing & Social selling.
She has recently launched a digital agency specialising in LinkedIn social selling. She runs social selling workshops, develops content strategies for LinkedIn and helps companies with generating leads. But most importantly, she advocates for sales conversations that solves customers’ problems.
