This is a practical module that takes you through the step-by-step journey of building an Online Go-To-Market Strategy. It includes going through all the stages of the lead generation process and taking clients through multiple funnel stages. This course dives into hard-earned insights, frameworks, and systems from tech’s top leaders. From acquisition and retention to user psychology and habit formation, you will draw on real examples from category-defining companies in order to learn how to solve difficult growth problems and drive results.
● Learn the basics of online marketing and growth
● Demonstrate knowledge of multiple lead generation strategies from paid ads to product-led growth
● Demonstrate an understanding of the sales funnel and of the product flywheel