Welcome to the New Trends in the Business of Sport module, where we delve into the dynamic landscape of the sports industry. In a world that is constantly evolving, this course takes you on a journey through the latest developments, disruptive forces, and pressing conversations shaping the business of sports today.
The sports industry is a living organism, adapting and transforming in response to global shifts. This module challenges you to explore how the business of sport navigates this ever-changing landscape. Through a comprehensive examination of key players, emerging trends, and the impacts of current events, you will gain insights into the strategies employed by various stakeholders to thrive in the modern sports ecosystem.
This course is designed to provide an in-depth analysis of the Sports EcoSystem, offering a nuanced understanding of its intricate web of interactions. You will explore the diverse range of stakeholders involved – from athletes, teams, and leagues to sponsors, broadcasters, and fans. We will scrutinize how these entities collaborate, compete, and capitalize on their ventures, all while considering the imperative of sustainability in an industry that captures the attention of the world.