Welcome to the New Trends in the Business of Sport module, where we delve into the dynamic landscape of the sports industry. In a world that is constantly evolving, this course takes you on a journey through the latest developments, disruptive forces, and pressing conversations shaping the business of sports today.
The sports industry is a living organism, adapting and transforming in response to global shifts. This module challenges you to explore how the business of sport navigates this ever-changing landscape. Through a comprehensive examination of key players, emerging trends, and the impacts of current events, you will gain insights into the strategies employed by various stakeholders to thrive in the modern sports ecosystem.
This course is designed to provide an in-depth analysis of the Sports EcoSystem, offering a nuanced understanding of its intricate web of interactions. You will explore the diverse range of stakeholders involved – from athletes, teams, and leagues to sponsors, broadcasters, and fans. We will scrutinize how these entities collaborate, compete, and capitalize on their ventures, all while considering the imperative of sustainability in an industry that captures the attention of the world.
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ESEI uses the project-based learning and assessment methodology across all modules taught in our master programs. This means that you will work together in groups to develop projects that require creativity, team work, and problem-solving skills.
The main benefit of Project-Based Learning is that by the time you graduate, you will essentially have a portfolio of work to show which will be directly applicable to what you’ll be doing as a future employee or business owner.
It’s up to the teacher to decide on the format of the project – it can be a case study, a written report, a video, a role-playing activity, a podcast, or any other kind of media that gets your point across. The teachers create the project briefs and oversee the progress that teams are making week after week with regular check-in points.
Final Project – 80%
● 40% GROUP Project submission
● 20% INDIVIDUAL Project submission
● 20% GROUP PRESENTATION of the Project and Q&A
Class Participation- 20%
● 20% of the grade will be based on how students participate/engage in class and with the virtual classroom space.
Frank Hendrickx brings a wealth of expertise and experience to the “New Trends in the Business of Sport” course. As the Co-founder of Sports Talent Network, a premier educational institution headquartered in Barcelona, Frank is a visionary leader in the field of sports business education. His dedication to providing high-quality education has earned him a reputation as a trailblazer in the industry.
In addition to his role at Sports Talent Network, Frank is a Partner at Podoactiva Elite Barcelona, an esteemed organization specializing in sports biomechanics, injury prevention, and podiatry. His deep understanding of the intersection between sports performance and business strategy gives him a unique perspective on the multifaceted nature of the sports industry.
Frank’s extensive network extends far beyond his academic and business ventures. With connections to a diverse range of former athletes and influential decision-makers in the global sports arena, he brings a dynamic blend of practical insights and academic knowledge to the classroom. This network enriches the learning experience by bridging the gap between theory and real-world application.
With his finger on the pulse of emerging trends and innovations, Frank fosters an environment of exploration and discovery within the course. His passion for the sports industry, coupled with his commitment to sustainable practices and responsible business, inspires students to think critically and creatively about the challenges and opportunities in the field.
As a faculty member, Frank Hendrickx cultivates an engaging and collaborative learning environment that empowers students to dissect complex industry dynamics, analyze trends, and develop strategic solutions. His dedication to pushing the boundaries of sports business education ensures that students not only stay current with the latest industry developments but also become visionary leaders prepared to shape the future of sports on a global scale.
