In this module we will enter the ‘unknown’ and specific world of mobile marketing. Mobile is a massive revolution, led by the success of apps.
You will understand the particularities of this specialty, in addition to the differences in relation to a more desktop related digital marketing. The areas of Apps, Programmatic Marketing and Mobile Advertising will be covered.
● The relevance and importance of mobile marketing and apps
● Know the different business models
● Get to know ASO (App Store Optimization)
● Learn how to perform user retention and metrics