In this module we will enter the ‘unknown’ and specific world of mobile marketing. Mobile is a massive revolution, led by the success of apps.
You will understand the particularities of this specialty, in addition to the differences in relation to a more desktop related digital marketing. The areas of Apps, Programmatic Marketing and Mobile Advertising will be covered.
● The relevance and importance of mobile marketing and apps
● Know the different business models
● Get to know ASO (App Store Optimization)
● Learn how to perform user retention and metrics
Duration
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Semester
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ESEI uses the project-based learning and assessment methodology across all modules taught in our master programs. This means that you will work together in groups to develop projects that require creativity, team work, and problem-solving skills.
The main benefit of Project-Based Learning is that by the time you graduate, you will essentially have a portfolio of work to show which will be directly applicable to what you’ll be doing as a future employee or business owner.
It’s up to the teacher to decide on the format of the project – it can be a case study, a written report, a video, a role-playing activity, a podcast, or any other kind of media that gets your point across. The teachers create the project briefs and oversee the progress that teams are making week after week with regular check-in points.
Final Project – 80%
● 40% GROUP Project submission
● 20% INDIVIDUAL Project submission
● 20% GROUP PRESENTATION of the Project and Q&A
Class Participation- 20%
● 20% of the grade will be based on how students participate/engage in class and with the virtual classroom space.
Josep Maria Capella is an independent consultant for marketing projects within the tourism sector. He has worked on different projects with Biosphere de Sostenibilidad, Hotel Neptuno, Carvisa, Camping Las Dunas Bungalow Park, Camping Caravaning Bungalow
Park El Escorial, Cambrils Park Resort and Complex Esportiu Futbol Salou amongst others. Prior to consulting, Josep worked for prestigious companies such as Activa Online, Universal Studios Port Aventura, Nutrexpa, Lancaster Group and COOB 92. Juegos Olímpicos Barcelona 92.
