This module will introduce the basic tools of microeconomics and the theories of demand and supply. It then examines monetary policy and its effect on an economy. Finally, basic economic models are used to analyse market structures, pricing strategies in firms and industries, macroeconomics and inflation.
● Apply the basic tools of microeconomics and the theories of demand and supply.
● Demonstrate knowledge of basic economic models and the measurement of concepts used in the analysis of market structures and pricing strategies in firms and industries.
● Examine monetary policy and its effect on an economy.
● Demonstrate ability to use basic economic models to analyse market structures, and the key components of macroeconomics.
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Your progress throughout the module will be monitored through coursework, projects and/or mid-term examinations.
Your participation in the module will also be assessed and will be based on how you participate/engage in class and with the virtual classroom space.
Albert Pallarès Solé is a Consultant in international trade with experience of more than 25 years as a professional in Internationalisation of small and medium size enterprises. He has extensive knowledge of the Fashion sector especially in the area of positioning International luxury brands. He is also a professor at the University of Barcelona and Co-founder of La Miük, a skincare boutique company.