This module examines the particular characteristics and frameworks of the tourism and hospitality business and evaluates the scope for innovation within them. You will examine business models which generate consistent and successful value propositions, as well as explore disruptive products and processes which can bring great success. This module helps you put to rest the expression “if it isn’t broken, don’t fix it”, by examining the customer journey in their interaction with real life products and brands in the hospitality and tourism sectors, and identify where innovation can be made.
● Identify the role of innovative thinking and processes in the hospitality and tourism sectors
● Recognise the value of innovation to hospitality and tourism businesses
● Identify examples of innovative and attractive concepts that exist in the hospitality and tourism sectors which are clearly oriented to the local market of demand, and extract the critical success factors
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ESEI uses the project-based learning and assessment methodology across all modules taught in our master programs. This means that you will work together in groups to develop projects that require creativity, team work, and problem-solving skills.
The main benefit of Project-Based Learning is that by the time you graduate, you will essentially have a portfolio of work to show which will be directly applicable to what you’ll be doing as a future employee or business owner.
It’s up to the teacher to decide on the format of the project – it can be a case study, a written report, a video, a role-playing activity, a podcast, or any other kind of media that gets your point across. The teachers create the project briefs and oversee the progress that teams are making week after week with regular check-in points.
Final Project – 80%
● 40% GROUP Project submission
● 20% INDIVIDUAL Project submission
● 20% GROUP PRESENTATION of the Project and Q&A
Class Participation- 20%
● 20% of the grade will be based on how students participate/engage in class and with the virtual classroom space.
Magreet van Egmond is a Tourism professional with more than 25 years of experience in a variety of fields including Hospitality, Events Organization, and Tourism & Leisure. She has led teams, motivated commercial agents and developed new sustainable strategies for various touristic enterprises in Spain, the Republic of Maldives and in the Netherlands.
