In the dynamic realm of Meetings, Incentives, Conferences, and Exhibitions (MICE), standing out from the crowd is essential for success. This competitive arena demands more than just creativity; it necessitates the ability to envision and present an event as extraordinary even before it unfolds. The Strategic Management of MICE Events module is designed to equip participants with the knowledge and skills required to excel in this high-stakes industry.
This comprehensive course delves into the multifaceted world of MICE events, focusing on the strategic intricacies that lead to impactful and seamless execution. From conceptualization to post-event analysis, you will gain insights into every phase of event management. The course covers the fundamental pillars that underpin a successful MICE event, including planning, marketing, financing, organization, and execution.
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ESEI uses the project-based learning and assessment methodology across all modules taught in our master programs. This means that you will work together in groups to develop projects that require creativity, team work, and problem-solving skills.
The main benefit of Project-Based Learning is that by the time you graduate, you will essentially have a portfolio of work to show which will be directly applicable to what you’ll be doing as a future employee or business owner.
It’s up to the teacher to decide on the format of the project – it can be a case study, a written report, a video, a role-playing activity, a podcast, or any other kind of media that gets your point across. The teachers create the project briefs and oversee the progress that teams are making week after week with regular check-in points.
Final Project – 80%
● 40% GROUP Project submission
● 20% INDIVIDUAL Project submission
● 20% GROUP PRESENTATION of the Project and Q&A
Class Participation- 20%
● 20% of the grade will be based on how students participate/engage in class and with the virtual classroom space.
With over 15 years of remarkable experience as the Director of International Communication and Event Agencies, Esther Lopez has been a trailblazer in the world of high-level corporate events. Throughout her illustrious career, she played a pivotal role in shaping the landscape of international corporate events, with a special focus on the Mobile World Congress. She is known for her unwavering commitment to innovation and the development of effective strategies to ensure long-term customer loyalty.
Esther Lopez carved out a niche for herself as a specialist in high-level corporate events. Her expertise and vision have led to the successful execution of numerous corporate gatherings that not only met but exceeded client expectations. She brought creativity and a strategic mindset to the world of event planning, setting new industry standards and benchmarks.
A notable feather in Esther Lopez’s cap is her role as the External Events Official Partner of the Mobile World Congress. This prestigious position placed her at the forefront of one of the largest and most influential technology events globally. Her leadership in this capacity helped enhance the event’s reputation, making it a must-attend gathering for industry leaders.
One of Esther Lopez’s core strengths is her ability to innovate and develop forward-thinking strategies. She firmly believes that staying relevant in the industry requires constant innovation and adaptation. Her strategic thinking has paved the way for the successful execution of countless corporate events and has set her apart as an industry thought leader.
