MICE is a competitive arena. To be successful, your event needs to not only be different; it must appear different before it even takes place. It must also go smoothly, and this requires an ability to plan, market, finance, organise and execute the process seamlessly. This module helps you understand what it takes to organise and manage a large-scale event and discover the trends of the MICE industry.
● Demonstrate understanding of the multidisciplinary nature of managing events, including in terms of planning, marketing, finances, organisation and execution.
● Discuss best practices in MICE and analyse how to customise the exhibition experience for each generation in order to maximise participation and engagement.
● Describe the leading trends of the MICE industry and evaluate a company then propose how they can adjust their Communication Plan to fit these new challenges.
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ESEI uses the project-based learning and assessment methodology across all modules taught in our master programs. This means that you will work together in groups to develop projects that require creativity, team work, and problem-solving skills.
The main benefit of Project-Based Learning is that by the time you graduate, you will essentially have a portfolio of work to show which will be directly applicable to what you’ll be doing as a future employee or business owner.
It’s up to the teacher to decide on the format of the project – it can be a case study, a written report, a video, a role-playing activity, a podcast, or any other kind of media that gets your point across. The teachers create the project briefs and oversee the progress that teams are making week after week with regular check-in points.
Final Project – 80%
● 40% GROUP Project submission
● 20% INDIVIDUAL Project submission
● 20% GROUP PRESENTATION of the Project and Q&A
Class Participation- 20%
● 20% of the grade will be based on how students participate/engage in class and with the virtual classroom space.
Willem has a degree in Tourism Management from the University of New Hampshire, USA. He counts with ample international experience in management positions, ranging from rooms division, hiring and training as well as quality assurance and operations management in the hospitality industry, including Disneyland Paris, France, Walt Disney World Resort, Orlando, USA and Huis Ten Bosch Resort, Nagasaki, Japan. Willem speaks six languages, including English, Spanish and French and has excellent communication and interpersonal skills. He was part of the opening team of the first resort hotel of the Port Aventura theme park near Tarragona, Spain, as well as the first Spanish property of Dolce Hotels & Resorts in Sitges, near Barcelona. Currently Willem van Rossem manages GUESTCONNECTION, a hospitality consulting company and has provided training, quality assurance and consulting solutions to hotels, cruise lines and call centers in Spain, Morocco and Ecuador, including Taj Hotels & Palaces and Fairmont Hotels & Resorts. Mr. van Rossem has been sharing his knowledge with a new generation of future hospitality professionals at ESEI since 2013.
