MICE is a competitive arena. To be successful, your event needs to not only be different; it must appear different before it even takes place. It must also go smoothly, and this requires an ability to plan, market, finance, organise and execute the process seamlessly. This module helps you understand what it takes to organise and manage a large-scale event and discover the trends of the MICE industry.
● Demonstrate understanding of the multidisciplinary nature of managing events, including in terms of planning, marketing, finances, organisation and execution.
● Discuss best practices in MICE and analyse how to customise the exhibition experience for each generation in order to maximise participation and engagement.
● Describe the leading trends of the MICE industry and evaluate a company then propose how they can adjust their Communication Plan to fit these new challenges.