This module explores how a smartly-planned and well-managed events strategy can be a powerful way of communicating a company’s brand. You will learn how to use events as a means of building awareness and buzz around a company or product/service, to increase sales and to generally generate more engagement with the brand. You will consider how and when a company uses strategies such as branded decorations, giveaways, tasters, branded competitions, brand ambassadors, surprise guests etc. to achieve these objectives. This course will examine what is required when running a branded events programme, looking at how to plan, market, finance, organise and execute the process seamlessly.
● Demonstrate understanding of the multidisciplinary nature of managing events, including in terms of planning, marketing, finances, organisation and execution.
● Evaluate and demonstrate knowledge of how and when to use different strategies in events designed to communicate a brand.
● Design a detailed plan for a hypothetical events programme aiming to communicate a brand of your choice.
Duration
Language
ECTS
Semester
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Level
ESEI uses the project-based learning and assessment methodology across all modules taught in our master programs. This means that you will work together in groups to develop projects that require creativity, team work, and problem-solving skills.
The main benefit of Project-Based Learning is that by the time you graduate, you will essentially have a portfolio of work to show which will be directly applicable to what you’ll be doing as a future employee or business owner.
It’s up to the teacher to decide on the format of the project – it can be a case study, a written report, a video, a role-playing activity, a podcast, or any other kind of media that gets your point across. The teachers create the project briefs and oversee the progress that teams are making week after week with regular check-in points.
Final Project – 80%
● 40% GROUP Project submission
● 20% INDIVIDUAL Project submission
● 20% GROUP PRESENTATION of the Project and Q&A
Class Participation- 20%
● 20% of the grade will be based on how students participate/engage in class and with the virtual classroom space.
Antoine Delmas is a French entrepreneur based in Barcelona and specialises in Tech, Hospitality & Experiential Marketing. He currently manages different projects that are running successfully. He teaches and coaches young entrepreneurs about Lean Startup, Entrepreneurship, and Innovation with the main purpose of helping teams to launch businesses, de-risk their ideas and reach Product Market Fit.
His aim: Building new Projects & Teams… Never stop learning!
