This module will introduce you to the concept of entrepreneurship: the principles behind it and what it means to be an entrepreneur in terms of the mindset and skills required to be successful. You will be given an insight into the human side of entrepreneurship by looking at what the entrepreneur lifestyle is like in reality. The course will then ask you to come up with a business idea based on an everyday problem and apply the entrepreneurial mindset and tools you have encountered during the course to try and solve it.
● Understand the key principles and the nature of entrepreneurship
● Understand the function of the entrepreneur and the skills needed to succeed
● Acknowledge the human side of entrepreneurship and lifestyle
● Consider everyday problems you face and come up with a business idea that would solve one or more of these.
● Demonstrate and critically appraise the fundamentals of entrepreneurship, including understanding entrepreneurial opportunities, innovation and creativity, franchising, development and managing the growth of a small business.
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ESEI uses the project-based learning and assessment methodology across all modules taught in our master programs. This means that you will work together in groups to develop projects that require creativity, team work, and problem-solving skills.
The main benefit of Project-Based Learning is that by the time you graduate, you will essentially have a portfolio of work to show which will be directly applicable to what you’ll be doing as a future employee or business owner.
It’s up to the teacher to decide on the format of the project – it can be a case study, a written report, a video, a role-playing activity, a podcast, or any other kind of media that gets your point across. The teachers create the project briefs and oversee the progress that teams are making week after week with regular check-in points.
Final Project – 80%
● 40% GROUP Project submission
● 20% INDIVIDUAL Project submission
● 20% GROUP PRESENTATION of the Project and Q&A
Class Participation- 20%
● 20% of the grade will be based on how students participate/engage in class and with the virtual classroom space.
Antoine Delmas is a French entrepreneur based in Barcelona and specialises in Tech, Hospitality & Experiential Marketing. He currently manages different projects that are running successfully. He teaches and coaches young entrepreneurs about Lean Startup, Entrepreneurship, and Innovation with the main purpose of helping teams to launch businesses, de-risk their ideas and reach Product Market Fit.
His aim: Building new Projects & Teams… Never stop learning!
