This module introduces the Lean Startup methodology and its tools, teaching you how it can be applied to build successful sports businesses.
The course follows a fully hands-on, immersive approach, where you will work on a real case study – an existing startup in the sports industry – allowing you to understand specific areas of the sports industry and where/how to look for opportunities.
You will help the startup team to de-risk the business, minimise waste and focus on real customers in order to bring value and satisfy needs. This will be done through a series of weekly workshops where you will help to build a customer centric culture, launch a series of real prototypes and test them in the market.
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ESEI uses the project-based learning and assessment methodology across all modules taught in our master programs. This means that you will work together in groups to develop projects that require creativity, team work, and problem-solving skills.
The main benefit of Project-Based Learning is that by the time you graduate, you will essentially have a portfolio of work to show which will be directly applicable to what you’ll be doing as a future employee or business owner.
It’s up to the teacher to decide on the format of the project – it can be a case study, a written report, a video, a role-playing activity, a podcast, or any other kind of media that gets your point across. The teachers create the project briefs and oversee the progress that teams are making week after week with regular check-in points.
Final Project – 80%
● 40% GROUP Project submission
● 20% INDIVIDUAL Project submission
● 20% GROUP PRESENTATION of the Project and Q&A
Class Participation- 20%
● 20% of the grade will be based on how students participate/engage in class and with the virtual classroom space.
Antoine Delmas is a French entrepreneur based in Barcelona and specialises in Tech, Hospitality & Experiential Marketing. He currently manages different projects that are running successfully. He teaches and coaches young entrepreneurs about Lean Startup, Entrepreneurship, and Innovation with the main purpose of helping teams to launch businesses, de-risk their ideas and reach Product Market Fit.
His aim: building new Projects & Teams… Never stop learning!
