This module is designed ti provide students with a deep dive into the latest emerging technologies that are transforming the marketing industry. From artificial intelligence and machine learning to augmented reality and blockchain, students will explore how these technologies are being integrated into marketing strategies to enhance customer engagement, personalise experiences, and optimise performance. Through a combination of lectures, case studies, hands-on workshops, and guest seminars from industry experts, students will gain a thorough understanding of the capabilities, challenges, and potential of emerging technologies in marketing.
ESEI employs a project-based learning and assessment methodology across all modules taught in our master programmes. This innovative approach means students collaborate in groups to develop projects that demand creativity, teamwork, and problem-solving abilities.
The primary advantage of this method is that by the time students graduate, they will have compiled a portfolio of work. This portfolio will be directly relevant to their future roles, whether as employees or business owners, showcasing their hands-on experience and skills.
Project formats vary and are at the discretion of the instructor. Projects can take the form of case studies, written reports, videos, role-playing activities, podcasts, or any other medium that effectively communicates the students’ ideas. Teachers are responsible for creating project briefs and monitoring team progress with regular updates and check-ins.
Projects will be evaluated based on group and individual contributions, as well as the presentation and subsequent Q&A session, highlighting the importance of both collective and personal efforts in achieving project objectives.
A significant portion of the grade, 20%, is determined by students’ engagement and participation in class, reflecting the value placed on active involvement and contribution to the learning environment.
