Karina Indytska | ESEI Faculty 2025

Karina is a dynamic expert in brand management and content creation, with a focus on helping start-ups and scale-ups thrive in a competitive market. She brings a wealth of experience in developing innovative marketing strategies that are both culturally intelligent and effective

Professional Background

Karina currently excels as a freelance content strategist, specializing in multilingual content creation, and as a faculty member focusing on Emerging Technologies in Marketing. She is also involved in the development of EdTech products and educational marketing strategies.

Core Expertise of Karina Indytska

• International Marketing Strategies: Karina collaborates with her team to craft and implement highly effective international marketing strategies that align with overarching business objectives while promoting and enhancing the brand. By understanding the nuances of global markets, she ensures that marketing campaigns resonate with diverse audiences, driving brand awareness and engagement across borders. Her approach involves in-depth market analysis and strategic planning to ensure that each campaign meets the specific needs of target markets while maintaining brand integrity.
• Team Leadership: With extensive leadership experience, Karina is highly skilled in guiding cross-functional teams to work cohesively towards common goals. Her leadership style fosters collaboration, encourages creativity, and promotes accountability, ensuring that projects are executed smoothly and efficiently. Karina’s ability to manage and inspire teams results in a highly motivated workforce, driving both productivity and innovation in every initiative.
• Brand Development and Management: Karina possesses a deep understanding of brand dynamics and excels in taking brands from the concept stage to market implementation. Her expertise lies in combining market research, brand positioning, and consistent messaging to build brands that are both strong and sustainable. Whether developing a new brand or managing an existing one, she ensures that the brand’s identity remains aligned with its values while evolving to meet market demands and consumer expectations.
• Cross-cultural Communication: Karina’s expertise in cross-cultural communication is a key asset in today’s globalized marketplace. She leverages cultural intelligence and pragmatic communication strategies to navigate diverse markets, ensuring that messaging is both ethical and effective across different cultural contexts. This skill enables her to bridge cultural gaps and ensure that marketing efforts are sensitive to the values, traditions, and preferences of global audiences.
• Project Management: As an accomplished project manager, Karina oversees marketing initiatives from their initial concept through to execution. She has a strong track record of delivering results on time and within the allocated budget. Karina’s project management skills are instrumental in coordinating teams, managing resources, and ensuring that all aspects of a project are aligned with the company’s goals.
• Internal Business Communication: Karina plays a pivotal role in bridging the gap between the marketing department and other internal business functions. By enhancing internal communication, she ensures that all departments are aligned with the company’s overall messaging and objectives. This cohesive communication approach leads to more integrated marketing efforts and stronger business results.
• Audiovisual Content Creation: Karina has extensive experience in creating high-quality audiovisual content, including multilingual podcasts and videos, tailored to both B2B and B2C markets. Her content creation skills ensure that the materials are not only localized for different markets but also scalable, allowing brands to reach wider audiences without sacrificing quality or coherence.
• AI in Marketing and Education: Karina leverages AI to drive innovation in both marketing and educational tools. By incorporating AI-driven analytics, she enhances personalization in marketing strategies, improving engagement and conversion rates. In education, she utilizes AI to create adaptive learning experiences that cater to individual learning styles and needs, making both fields more efficient and impactful.

Teaching Specialties

At ESEI, Karina teaches courses on Emerging Technologies in Marketing, focusing on a holistic overview of technology in Marketong, international marketing strategies, and content creation. Her teaching approach emphasizes practical skills and real-world applications, preparing students  by cultivating an open mindset to the fast-paced world of marketing.

Impact on Students

Karina’s students benefit from her extensive experience in the education and marketing industry, gaining not only theoretical knowledge but also practical insights that are crucial for success in the field. Her mentorship and coaching approach helps students develop a strong entrepreneurial mindset and the ability to navigate global markets keeping in mind the technological and the human side of working in business.

Learn more about ESEI’s International Faculty!