With e-commerce becoming an ever-greater part of businesses today, this module will give you the knowledge and skills to create successful online retail strategies. You will look at the concepts and skills needed for the strategic use of e-commerce from three main eCommerce types: Brand, POD and Dropshipping. You will explore how e-commerce has disrupted entire industries and how business processes have been impacted, for example supply chains and electronic transactions. The course develops your understanding of business models, strategies and opportunities in electronic publishing, communication, distribution, collaboration, and online payment options.
● Understand the foundations and importance of E-commerce
● Analyse the impact of E-commerce on business models and strategy
● Understand the difference between the different types of e-commerce
● Understand the infrastructure for E-commerce
● Understand how to build an eCommerce from zero to hero
Duration
Language
ECTS
Semester
Block
Level
ESEI uses the project-based learning and assessment methodology across all modules taught in our master programs. This means that you will work together in groups to develop projects that require creativity, team work, and problem-solving skills.
The main benefit of Project-Based Learning is that by the time you graduate, you will essentially have a portfolio of work to show which will be directly applicable to what you’ll be doing as a future employee or business owner.
It’s up to the teacher to decide on the format of the project – it can be a case study, a written report, a video, a role-playing activity, a podcast, or any other kind of media that gets your point across. The teachers create the project briefs and oversee the progress that teams are making week after week with regular check-in points.
Final Project – 80%
● 40% GROUP Project submission
● 20% INDIVIDUAL Project submission
● 20% GROUP PRESENTATION of the Project and Q&A
Class Participation- 20%
● 20% of the grade will be based on how students participate/engage in class and with the virtual classroom space.
Vytas Dargis is a senior product manager and eCommerce enthusiast based in Barcelona. He has experience in several industries ranging from SaaS for eCommerce to travel.
