With e-commerce becoming an ever-greater part of businesses today, this module will give you the knowledge and skills to create successful online retail strategies. You will look at the concepts and skills needed for the strategic use of e-commerce from three main eCommerce types: Brand, POD and Dropshipping. You will explore how e-commerce has disrupted entire industries and how business processes have been impacted, for example supply chains and electronic transactions. The course develops your understanding of business models, strategies and opportunities in electronic publishing, communication, distribution, collaboration, and online payment options.
● Understand the foundations and importance of E-commerce
● Analyse the impact of E-commerce on business models and strategy
● Understand the difference between the different types of e-commerce
● Understand the infrastructure for E-commerce
● Understand how to build an eCommerce from zero to hero