Dive into the dynamic world of digital marketing technologies with our specialized master’s degree module. This comprehensive course is designed to provide you with a deep understanding of how various digital tools can be strategically harnessed to achieve a company’s long-term mission and objectives.
Navigate the intricate landscape of modern marketing as you delve into the strategic utilization of cutting-edge tools. From the influential realm of social media and impactful email marketing to the intricacies of SEO/SEM, apps, and automation – you’ll explore how organizations ingeniously leverage these tools to effectively market their products and services.
Equip yourself with the knowledge and skills to orchestrate impactful digital marketing campaigns that align with the broader mission of the company. Join us in this transformative learning journey, where you’ll emerge as a proficient strategist capable of driving meaningful growth in today’s competitive business landscape.
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ESEI uses the project-based learning and assessment methodology across all modules taught in our master programs. This means that you will work together in groups to develop projects that require creativity, team work, and problem-solving skills.
The main benefit of Project-Based Learning is that by the time you graduate, you will essentially have a portfolio of work to show which will be directly applicable to what you’ll be doing as a future employee or business owner.
It’s up to the teacher to decide on the format of the project – it can be a case study, a written report, a video, a role-playing activity, a podcast, or any other kind of media that gets your point across. The teachers create the project briefs and oversee the progress that teams are making week after week with regular check-in points.
Final Project – 80%
● 40% GROUP Project submission
● 20% INDIVIDUAL Project submission
● 20% GROUP PRESENTATION of the Project and Q&A
Class Participation- 20%
● 20% of the grade will be based on how students participate/engage in class and with the virtual classroom space.
Seni kamara, has an extensive background in the dynamic realm of digital transformation, this seasoned expert stands as a beacon of guidance. Their profound engagement in groundbreaking programs and mastery of cutting-edge technologies, including the formidable GPT-4 API, has established them as a frontrunner in the ever-evolving digital landscape.
Leveraging a wealth of knowledge and expertise, our faculty member employs a strategic approach in consultations and training sessions. Through their adept guidance, clients embark on a journey of value-driven transformation and sustainable innovation. By bridging the gap between technological advancements and practical application, they empower individuals and enterprises to navigate complexities and seize opportunities with confidence.
Join us in engaging with this visionary faculty member, Seni Kamara, and unlock a world of insights, innovation, and transformative growth that will undoubtedly shape the trajectory of your digital endeavors.
