In the ever-evolving landscape of marketing, the key to capturing and retaining customer interest lies in a profound understanding of consumer behaviour. This course, led by the expertise of Albert Pallares Sole, delves deep into the psyche of both individual and organizational consumers, unraveling the complexities behind their choices and actions. Through a blend of rigorous analysis and critical evaluation, you’ll not only learn to navigate the myriad of research techniques available but also master the application of consumer behaviour theories across various contexts and industries.
“Consumer Behaviour” is designed to transcend traditional marketing studies by offering a comprehensive overview of how consumers make decisions. It challenges you to go beyond the surface level of marketing strategies and to delve into the underlying psychological, social, and economic forces that drive consumer actions. This course equips you with the analytical tools and theoretical knowledge to understand and predict consumer trends, making it an indispensable asset for anyone looking to excel in the marketing field.
With Albert Pallares Sole at the helm, “Consumer Behaviour” offers a unique opportunity to unlock the secrets of consumer actions and preferences. Whether you’re a marketing professional aiming to refine your strategies, a student eager to delve into consumer psychology, or an entrepreneur seeking to better understand your target audience, this course will provide you with a wealth of insights and practical skills.
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This restructured format aims to clearly delineate the course’s grading structure, outline the attendance and punctuality expectations, and explain the policy for failed assessments and the procedure for retakes or resubmissions.
Albert Pallares Sole is a distinguished figure in the field of international trade and a cornerstone of the academic community at ESEI International Business School of Barcelona. With over 25 years of professional experience in the internationalization of small and medium-sized enterprises, Albert brings a wealth of knowledge and practical insights to his role as a consultant and educator. His deep expertise in the fashion sector, especially in positioning international luxury brands, marks him as a leading authority in the industry. Additionally, as a co-founder of La Miük, a skincare boutique company, Albert embodies the entrepreneurial spirit and innovation that he imparts to his students.
Albert serves as a professor at the University of Barcelona, where he specializes in international trade and business internationalization. His role is pivotal in shaping the minds of future leaders in the global business arena. Through his co-founding of La Miük, he also demonstrates the real-world application of the principles he teaches, bridging the gap between academia and industry.
Albert’s core expertise lies in the internationalization process of small and medium-sized enterprises, with a special focus on the fashion industry. His extensive experience in positioning international luxury brands provides students with insider knowledge on navigating the complexities of the global market. This unique blend of academic knowledge and practical experience in international trade and brand positioning is invaluable to those looking to excel in these fields.
Albert Pallares Sole specializes in teaching subjects related to international trade, business internationalization, and brand positioning in the luxury sector. His courses are designed to offer students a comprehensive understanding of the global business landscape, with a particular emphasis on the fashion industry. Through his teachings, Albert provides insights into the strategies and challenges of taking a brand global, offering students a practical perspective on achieving success in international markets.
Albert Pallares Sole’s impact on his students is profound, equipping them with the knowledge, skills, and mindset needed to succeed in the highly competitive world of international business. His dedication to fostering a deep understanding of international trade principles, combined with his firsthand experience in the luxury fashion sector, prepares students for the challenges and opportunities of global entrepreneurship. Albert’s role as an educator and mentor ensures that his students leave the University of Barcelona ready to make their mark on the international stage.
