This module focuses on what it takes to write a clear, comprehensive, feasible and persuasive business plan. The business plan serves as the roadmap to an entrepreneurial journey and is crucial to the planning and implementation process of setting up a new business. You will understand what is required from the business plan with regards to its various sections, and will be shown its value both in terms of how it aids the internal development process of a business idea and how it functions as an effective tool for the external communication of that idea. When being used for external communication of the business idea, you will consider how the business plan should be adapted according to different audiences and objectives.
● Demonstrate knowledge of what a complete, feasible and persuasive business plan consists of.
● Create and develop the business plan of a hypothetical business ensuring all sections have been completed fully and in easy-to-understand terms.
● Apply understanding of how to adapt a business plan according to different audiences through the creation of more than one version.