Having a strong online presence helps businesses reach millions of buyers, generate more revenue and make their organisations visible to the world. This module explores how to analyse, plan and implement online strategies. It includes an explanation of the various forms of online business and their vulnerabilities, as well as an analysis of the many security issues faced by individuals and businesses using all forms of eCommerce platforms.
● Analyse eCommerce business models.
● Analyse and plan eCommerce B2B and B2C.
● Evaluate the different forms of online marketplace and their use.
● Examine the security risks which eCommerce users face and the strategies deployed against these threats.
● Understand how to plan and implement eCommerce strategies.
Duration
Language
ECTS
Semester
Block
Level
Your progress throughout the module will be monitored through coursework, projects and/or mid-term examinations.
Your participation in the module will also be assessed and will be based on how you participate/engage in class and with the virtual classroom space.
Topics of expertise: Innovation, Entrepreneurship, Women Entrepreneurship, Pitching, Startups launch, Leadership
Academic Background:
Past or current professional role:
Entrepreneur and Pitch Coach at Best3Minutes
