Taught by a seasoned entrepreneur and intrapreneur, this module will help you grasp the importance of a strong business model and how it can be innovated using certain thinking and practical tools. The course will look at how to design and structure a business model in a way that unleashes potential and opportunity. You will work in depth with a canvas tool which will help you better understand the priorities and consequences which influence decision making as you embark on your own startup or project, and will help you see where the weaknesses are in your plan before you get started.
● Understand the role of business models with regards to value creation and new business success
● Understand and analyse different business model frameworks
● Demonstrate an understanding of business type and how to evaluate Key Activities, Resources, and Partnerships to produce a valid business canvas model
● Apply theories of canvas modelling, user personas and problem scenarios to define and explain the offer’s key drivers
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ESEI uses the project-based learning and assessment methodology across all modules taught in our master programs. This means that you will work together in groups to develop projects that require creativity, team work, and problem-solving skills.
The main benefit of Project-Based Learning is that by the time you graduate, you will essentially have a portfolio of work to show which will be directly applicable to what you’ll be doing as a future employee or business owner.
It’s up to the teacher to decide on the format of the project – it can be a case study, a written report, a video, a role-playing activity, a podcast, or any other kind of media that gets your point across. The teachers create the project briefs and oversee the progress that teams are making week after week with regular check-in points.
Final Project – 80%
● 40% GROUP Project submission
● 20% INDIVIDUAL Project submission
● 20% GROUP PRESENTATION of the Project and Q&A
Class Participation- 20%
● 20% of the grade will be based on how students participate/engage in class and with the virtual classroom space.
Dr. Tugba Kalafatoglu, aka Dr. Entrepreneur is an award-winning international entrepreneur, a global business consultant, a mentor, a public speaker, and a seminar leader. Tugba is a third-generation entrepreneur who founded her first company at the young age of 12. As an international entrepreneur, she has advised and mentored hundreds of other entrepreneurs around the world.
