Taught by a seasoned entrepreneur and intrapreneur, this module will help you grasp the importance of a strong business model and how it can be innovated using certain thinking and practical tools. The course will look at how to design and structure a business model in a way that unleashes potential and opportunity. You will work in depth with a canvas tool which will help you better understand the priorities and consequences which influence decision making as you embark on your own startup or project, and will help you see where the weaknesses are in your plan before you get started.
● Understand the role of business models with regards to value creation and new business success
● Understand and analyse different business model frameworks
● Demonstrate an understanding of business type and how to evaluate Key Activities, Resources, and Partnerships to produce a valid business canvas model
● Apply theories of canvas modelling, user personas and problem scenarios to define and explain the offer’s key drivers