This module will introduce you to Business Intelligence concepts and tools used to guide company decision-making and ultimately benefit the organisation. You will examine Business Intelligence applications and technologies used to collect, store, analyse and share data which then informs management decisions. The course will explore the business value that BI holds, its challenges, barriers to using it and how it is used in today’s marketplace. It will look at BI’s specific application to the fields of performance management, marketing and Customer Relationship Management.
● Demonstrate understanding of the key principles, concepts, tools and technologies that underpin Business Intelligence and their impact on decision-making.
● Explain what a data warehouse is as a concept and the process of data warehousing, and its application in the organisational environment.
● Demonstrate understanding of the definitions, concepts, and enabling technologies of big data analytics.
● Consider the ethical and social implications of using Business Intelligence technologies in organisations.
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ESEI uses the project-based learning and assessment methodology across all modules taught in our master programs. This means that you will work together in groups to develop projects that require creativity, team work, and problem-solving skills.
The main benefit of Project-Based Learning is that by the time you graduate, you will essentially have a portfolio of work to show which will be directly applicable to what you’ll be doing as a future employee or business owner.
It’s up to the teacher to decide on the format of the project – it can be a case study, a written report, a video, a role-playing activity, a podcast, or any other kind of media that gets your point across. The teachers create the project briefs and oversee the progress that teams are making week after week with regular check-in points.
Final Project – 80%
● 40% GROUP Project submission
● 20% INDIVIDUAL Project submission
● 20% GROUP PRESENTATION of the Project and Q&A
Class Participation- 20%
● 20% of the grade will be based on how students participate/engage in class and with the virtual classroom space.
Dr. Tugba Kalafatoglu, aka Dr. Entrepreneur is an award-winning international entrepreneur, a global business consultant, a mentor, a public speaker, and a seminar leader. Tugba is a third-generation entrepreneur who founded her first company at the young age of 12. As an international entrepreneur, she has advised and mentored hundreds of other entrepreneurs around the world.
