This module will introduce you to Business Intelligence concepts and tools used to guide company decision-making and ultimately benefit the organisation. You will examine Business Intelligence applications and technologies used to collect, store, analyse and share data which then informs management decisions. The course will explore the business value that BI holds, its challenges, barriers to using it and how it is used in today’s marketplace. It will look at BI’s specific application to the fields of performance management, marketing and Customer Relationship Management.
● Demonstrate understanding of the key principles, concepts, tools and technologies that underpin Business Intelligence and their impact on decision-making.
● Explain what a data warehouse is as a concept and the process of data warehousing, and its application in the organisational environment.
● Demonstrate understanding of the definitions, concepts, and enabling technologies of big data analytics.
● Consider the ethical and social implications of using Business Intelligence technologies in organisations.