Welcome to the exciting world of Branding and Marketing for Tourism! In this module, we delve into the captivating realm of branding and marketing within the dynamic tourism industry. Our focus will be centered on luxury brand management and destination management and marketing, providing you with comprehensive insights and skills to navigate these specialized fields.
In an era where experiences are cherished and memories are sought after, crafting a compelling brand story is paramount. Throughout this course, we will dissect the intricate art of imaging and positioning tourist destinations, unraveling the strategies that underpin effective promotion. By analyzing case studies and real-world scenarios, you will grasp the essential tactics that drive successful destination branding and marketing campaigns.
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ESEI employs a project-based learning and assessment methodology across all modules taught in our master programmes. This innovative approach means students collaborate in groups to develop projects that demand creativity, teamwork, and problem-solving abilities.
The primary advantage of this method is that by the time students graduate, they will have compiled a portfolio of work. This portfolio will be directly relevant to their future roles, whether as employees or business owners, showcasing their hands-on experience and skills.
Project formats vary and are at the discretion of the instructor. Projects can take the form of case studies, written reports, videos, role-playing activities, podcasts, or any other medium that effectively communicates the students’ ideas. Teachers are responsible for creating project briefs and monitoring team progress with regular updates and check-ins.
Projects will be evaluated based on group and individual contributions, as well as the presentation and subsequent Q&A session, highlighting the importance of both collective and personal efforts in achieving project objectives.
A significant portion of the grade, 20%, is determined by students’ engagement and participation in class, reflecting the value placed on active involvement and contribution to the learning environment.
José Maria Capella Oliva has extensive professional experience in the world of marketing. Since the 1992 Barcelona Olympic Games, he has worked in consumer marketing departments (cosmetics and food), in service companies such as advertising agencies, and companies in the tourism sector such as consultancies, theme parks, and tourist resorts.
José Maria Capella Oliva brings his extensive 32 years of knowledge and experience to the classroom. Subjects used to teach: Fundamentals of marketing. Traditional marketing and digital marketing. Experiential marketing. Social networks and tourism. Sustainable marketing. Turistic Marketing. Marketing for Mice. Marketing. Gastronomic marketing.
José helps students understand the concepts related to marketing in a very simple and practical way, to organize the enormous existing information, giving it meaning and organizing a marketing plan in a very practical and operational way. Its objective is to help them reason, think, and reflect judiciously before acting. The pillars on which to build brave and professional marketing are creativity, sustainability, planning, and profitability. ¿Do you think that we should continue selling more? or maybe ¿it’s just about selling…better?
