This module looks at branding and marketing in the tourism industry, with a particular focus on luxury brand management and destination management and marketing. The course will address the imaging and positioning of tourist destinations and common strategies of promotion. You will examine the developments and challenges in managing luxury brands, what is at stake, and how the brand can be protected in an ever-changing section of the market. You will also explore and understand the concepts and theories relevant to destination management and marketing.
● Demonstrate an understanding of the creative and design environment within which luxury brands operate.
● Explain the role of tourism destination management and marketing at the international, national, regional and local scales.
● Apply the principles of tourism destination management and marketing to develop plans for a tourism destination
● Evaluate the significance of stakeholders in the tourism destination management and marketing process and develop plans that meet their needs.
Duration
Language
ECTS
Semester
Block
Level
ESEI uses the project-based learning and assessment methodology across all modules taught in our master programs. This means that you will work together in groups to develop projects that require creativity, team work, and problem-solving skills.
The main benefit of Project-Based Learning is that by the time you graduate, you will essentially have a portfolio of work to show which will be directly applicable to what you’ll be doing as a future employee or business owner.
It’s up to the teacher to decide on the format of the project – it can be a case study, a written report, a video, a role-playing activity, a podcast, or any other kind of media that gets your point across. The teachers create the project briefs and oversee the progress that teams are making week after week with regular check-in points.
Final Project – 80%
● 40% GROUP Project submission
● 20% INDIVIDUAL Project submission
● 20% GROUP PRESENTATION of the Project and Q&A
Class Participation- 20%
● 20% of the grade will be based on how students participate/engage in class and with the virtual classroom space.
Magreet van Egmond is a Tourism professional with more than 25 years of experience in a variety of fields including Hospitality, Events Organization, and Tourism & Leisure. She has led teams, motivated commercial agents and developed new sustainable strategies for various touristic enterprises in Spain, the Republic of Maldives and in the Netherlands.
Margreet is currently involved in creating “Brain-Friendly” training programs and offering training and consulting solutions to Hotels, Local Governments, Restaurants and independent Training Bureaus.
