Are you ready to harness the power of storytelling to transform your business and marketing strategies? Welcome to the immersive world of our Master Course in Brand Storytelling through Content. In today’s dynamic landscape, where emotional resonance and authentic connections are paramount, mastering the art of storytelling is no longer an option – it’s a necessity.
Storytelling has evolved from a mere narrative technique to a driving force in business and marketing. This master course delves deep into the heart of this transformation, guiding you through the intricate tapestry of brand storytelling. Over the duration of this course, you will acquire the skills and insights needed to captivate your audience, foster genuine connections, and incite action through compelling content.
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ESEI uses the project-based learning and assessment methodology across all modules taught in our master programs. This means that you will work together in groups to develop projects that require creativity, team work, and problem-solving skills.
The main benefit of Project-Based Learning is that by the time you graduate, you will essentially have a portfolio of work to show which will be directly applicable to what you’ll be doing as a future employee or business owner.
It’s up to the teacher to decide on the format of the project – it can be a case study, a written report, a video, a role-playing activity, a podcast, or any other kind of media that gets your point across. The teachers create the project briefs and oversee the progress that teams are making week after week with regular check-in points.
Final Project – 80%
● 40% GROUP Project submission
● 20% INDIVIDUAL Project submission
● 20% GROUP PRESENTATION of the Project and Q&A
Class Participation- 20%
● 20% of the grade will be based on how students participate/engage in class and with the virtual classroom space.
George Chilton stands as a dynamic and accomplished figure in the realm of content marketing, embodying innovation, entrepreneurship, and a profound commitment to language services. With a multifaceted background spanning various domains, George has crafted an impactful career that revolves around empowering startups and education companies to achieve their full potential through strategic digital and content marketing.
As the Creative Director of Hubbub Labs, a distinguished content marketing agency, George spearheads a team of creative minds dedicated to shaping brand narratives, driving online engagement, and fostering meaningful connections between businesses and their audiences. With a keen understanding of the evolving digital landscape, he orchestrates strategies that not only capture attention but also convert interest into tangible success.
George’s passion for language and communication is further exemplified by his role as a Co-founder of the Cooperativa de Serveis Lingüístics de Barcelona. This visionary cooperative venture reflects his commitment to promoting effective communication across linguistic boundaries, underscoring the importance of cultural sensitivity in a globalized world. Through this initiative, George demonstrates his dedication to facilitating seamless interactions and transcending linguistic barriers.
