Managing a brand is a skill which most people automatically assume a marketer possesses, which does no justice to the complexity it represents. Marketing-driven companies need good brand management to create a trusted and recognised brand, generating equity for the organisation. But just how can this be done, and what are the factors involved? This module will take you through the brand creation and brand management process, demonstrating the mindset and tools they will need to launch, grow and maintain a successful brand.
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ESEI uses the project-based learning and assessment methodology across all modules taught in our master programs. This means that you will work together in groups to develop projects that require creativity, team work, and problem-solving skills.
The main benefit of Project-Based Learning is that by the time you graduate, you will essentially have a portfolio of work to show which will be directly applicable to what you’ll be doing as a future employee or business owner.
It’s up to the teacher to decide on the format of the project – it can be a case study, a written report, a video, a role-playing activity, a podcast, or any other kind of media that gets your point across. The teachers create the project briefs and oversee the progress that teams are making week after week with regular check-in points.
Final Project – 80%
● 40% GROUP Project submission
● 20% INDIVIDUAL Project submission
● 20% GROUP PRESENTATION of the Project and Q&A
Class Participation- 20%
● 20% of the grade will be based on how students participate/engage in class and with the virtual classroom space.
Gloria Queralt has a degree in International Business from the Montpellier University (France) and a Master in Marketing of Fast Moving Consumer Goods (UPM). She has a large experience in Marketing for the Editorial Sector, from developing the concept to the final launch of the product, including the communication. Gloria had also been working for companies in other sectors, EF (Education First) and Holmes Place where she had to apply many different communication strategies adapted to the sector.
Gloria is now teaching at different International Business schools and doing Marketing Consultancy, and trying to transmit all her knowledge and passion for marketing to the students.
