In the contemporary digital landscape, data-driven decision-making is paramount for the success of any business. The Analytics module delves deep into the world of Google Analytics, equipping students with the skills to harness the power of data and transform it into strategic insights.
This advanced module is designed to provide a comprehensive understanding of Google Analytics, focusing on its pivotal role in evaluating the impact of online marketing activities on website performance. As online marketing continues to shape business strategies, the ability to extract actionable insights from data becomes increasingly vital.
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ESEI employs a project-based learning and assessment methodology across all modules taught in our master programmes. This innovative approach means students collaborate in groups to develop projects that demand creativity, teamwork, and problem-solving abilities.
The primary advantage of this method is that by the time students graduate, they will have compiled a portfolio of work. This portfolio will be directly relevant to their future roles, whether as employees or business owners, showcasing their hands-on experience and skills.
Project formats vary and are at the discretion of the instructor. Projects can take the form of case studies, written reports, videos, role-playing activities, podcasts, or any other medium that effectively communicates the students’ ideas. Teachers are responsible for creating project briefs and monitoring team progress with regular updates and check-ins.
Projects will be evaluated based on group and individual contributions, as well as the presentation and subsequent Q&A session, highlighting the importance of both collective and personal efforts in achieving project objectives.
A significant portion of the grade, 20%, is determined by students’ engagement and participation in class, reflecting the value placed on active involvement and contribution to the learning environment.
With an extensive and diverse professional background that spans over three decades, Adam Goldthorp is a distinguished member of the ESEI Business School faculty. Adam brings a wealth of experience from the fields of Graphic Arts Management, Healthcare Informatics, and international corporate environments to our institution. His commitment to excellence in education is evident through his 25 years of training experience, which encompasses classroom settings, webinars, e-learning, and m-learning platforms.
Adam Goldthorp serves as a faculty member at ESEI Business School, where he leverages his vast experience to educate and inspire the next generation of business leaders. With a technical background certified by MCSE and advanced skills in technical and freelance writing, Adam is uniquely equipped to bridge the gap between theory and practical application in a variety of business and technical domains.
Adam’s core expertise lies in Graphic Arts Management, where he has 15 years of experience managing and leading projects that merge creativity with strategic business objectives. His technical prowess is complemented by a strong foundation in Healthcare Informatics, having completed over thirty implementations. Adam’s approach is further enriched by his international corporate experience, providing a global perspective that is invaluable in today’s interconnected business environment.
Adam specializes in teaching subjects related to Graphic Arts, Knowledge Management, Healthcare, Construction, and Telecommunications. His presentation skills are unparalleled, making complex concepts accessible and engaging. Adam is also proficient in using and teaching a variety of software tools including Adobe Captivate, FrameMaker, and Writer, ensuring that his students are adept at leveraging technology in their fields.
Adam Goldthorp’s impact on students goes beyond imparting knowledge; he inspires them to pursue excellence with a dedicated and professional approach. By sharing insights from his 30 years of international experience and fluency in both English and Spanish, Adam prepares students for the challenges of the global market. His ability to develop people’s skills and manage knowledge effectively empowers students to become confident, skilled professionals ready to make their mark in their respective industries.
