In this module, we will focus on Google Analytics. Analysing the impact on a website of all the online marketing actions that are carried out is essential to know its effectiveness for the results of a company. With Google Analytics we can analyse the actions, we can measure if they are offering results and we can make strategic decisions.
● Understand what Analytics is
● Understand all the concepts related to Analytics
● Analyse the customers/audience
● Measure results
● Make analytics reports
Duration
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ESEI uses the project-based learning and assessment methodology across all modules taught in our master programs. This means that you will work together in groups to develop projects that require creativity, team work, and problem-solving skills.
The main benefit of Project-Based Learning is that by the time you graduate, you will essentially have a portfolio of work to show which will be directly applicable to what you’ll be doing as a future employee or business owner.
It’s up to the teacher to decide on the format of the project – it can be a case study, a written report, a video, a role-playing activity, a podcast, or any other kind of media that gets your point across. The teachers create the project briefs and oversee the progress that teams are making week after week with regular check-in points.
Final Project – 80%
● 40% GROUP Project submission
● 20% INDIVIDUAL Project submission
● 20% GROUP PRESENTATION of the Project and Q&A
Class Participation- 20%
● 20% of the grade will be based on how students participate/engage in class and with the virtual classroom space.
Adam Goldthorp is the Sales Development Manager at Hewlett-Packard (HP) and has been in the IT Services and IT Consulting industry for over 14 years. His experience includes working in Graphic Arts Management, Educational Training, Healthcare Informatics amongst others.
