In this module, we will focus on Google Analytics. Analysing the impact on a website of all the online marketing actions that are carried out is essential to know its effectiveness for the results of a company. With Google Analytics we can analyse the actions, we can measure if they are offering results and we can make strategic decisions.
● Understand what Analytics is
● Understand all the concepts related to Analytics
● Analyse the customers/audience
● Measure results
● Make analytics reports