In the contemporary digital landscape, data-driven decision-making is paramount for the success of any business. The Analytics module delves deep into the world of Google Analytics, equipping students with the skills to harness the power of data and transform it into strategic insights.
This advanced module is designed to provide a comprehensive understanding of Google Analytics, focusing on its pivotal role in evaluating the impact of online marketing activities on website performance. As online marketing continues to shape business strategies, the ability to extract actionable insights from data becomes increasingly vital.
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ESEI uses the project-based learning and assessment methodology across all modules taught in our master programs. This means that you will work together in groups to develop projects that require creativity, team work, and problem-solving skills.
The main benefit of Project-Based Learning is that by the time you graduate, you will essentially have a portfolio of work to show which will be directly applicable to what you’ll be doing as a future employee or business owner.
It’s up to the teacher to decide on the format of the project – it can be a case study, a written report, a video, a role-playing activity, a podcast, or any other kind of media that gets your point across. The teachers create the project briefs and oversee the progress that teams are making week after week with regular check-in points.
Final Project – 80%
● 40% GROUP Project submission
● 20% INDIVIDUAL Project submission
● 20% GROUP PRESENTATION of the Project and Q&A
Class Participation- 20%
● 20% of the grade will be based on how students participate/engage in class and with the virtual classroom space.
Introducing Professor Adam Goldhorp, a distinguished educator and practitioner in the field of Analytics with a remarkable breadth of experience across multiple domains. With a career spanning over 15 years in Graphic Arts Management, Adam brings a unique blend of practical expertise and instructional prowess to the classroom.
Drawing from an illustrious background, Adam Goldhorp boasts 25 years of training experience encompassing various modalities such as traditional classroom settings, engaging webinars, dynamic e-Learning, and modern m-Learning techniques. Their pedagogical versatility allows them to cater to a diverse range of learners while consistently delivering enriching educational experiences.
One of his notable strengths lies in their deep-rooted involvement in Healthcare Informatics, having successfully spearheaded over thirty implementations in this complex field. This firsthand experience in applying analytics within the healthcare sector lends a distinct real-world perspective to their teaching.
Beyond their domain-specific expertise, he possesses advanced technical and freelance writing skills that contribute to their ability to communicate intricate concepts with clarity and precision. Their strong technical foundation, underscored by the attainment of the MCSE qualification, adds an extra layer of credibility to their instruction.
Graduating with a degree in Business Studies, Adam combines academic acumen with a pragmatic and dedicated approach. Their remarkable 30 years of international corporate exposure further refine their insights into the practical applications of analytics in various business contexts.
Adam GoldHorp’s specialties encompass an impressive array of fields, including:
Their proficiency extends to vital skills such as:
