In this course, you will learn through a mix of theory and practice how marketing teams can face the new reality, collaborate better, respond to change, prioritise, create amazing marketing campaigns that bring value to your customer and much more…!
This course gives you a strong basis in Agile concepts applied to Marketing and helps you define what are the key elements to start working in an agile way in Marketing.
You will participate in workshop-style sessions that will deepen your understanding of Agile Marketing.
The course is structured in 8 modules as follow:
After the training, students will have the tools to be able to:
After successful completion of this course you will receive the following certification:
Certification ICP – MKG from ICAgile
This course is accredited by ICAgile: Certified Professonal – Agility in Marketing (ICP – MKG)
If you take this module individually as a Short Course, the tuition fee is 1,100€
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ESEI uses the project-based learning and assessment methodology across all modules taught in our master programs. This means that you will work together in groups to develop projects that require creativity, team work, and problem-solving skills.
The main benefit of Project-Based Learning is that by the time you graduate, you will essentially have a portfolio of work to show which will be directly applicable to what you’ll be doing as a future employee or business owner.
It’s up to the teacher to decide on the format of the project – it can be a case study, a written report, a video, a role-playing activity, a podcast, or any other kind of media that gets your point across. The teachers create the project briefs and oversee the progress that teams are making week after week with regular check-in points.
Final Project – 80%
● 40% GROUP Project submission
● 20% INDIVIDUAL Project submission
● 20% GROUP PRESENTATION of the Project and Q&A
Class Participation- 20%
● 20% of the grade will be based on how students participate/engage in class and with the virtual classroom space.
Christophe Martinot is a former pharma executive, accomplished marketer, and convinced Agile promoter and founder of Agile Wow 4 All. His professional portfolio involves working in companies in FMCG (L’Oréal, Danone), pharma (Sanofi, Lundbeck, Novo Nordisk,…) and medical devices (Abbott) global marketing and corporate communications company (Omnicom), with leadership positions within the marketing and sales teams locally and internationally. Christophe is passionate about continuous improvement and constantly searching for more efficiency.
He complemented his marketing skills with formal Agile project management training and practice. In addition to being a certified Scrum Master (Scrum Alliance), Lean Change Agent (LCM) Agile marketing (ICP- MKTG), and Agile marketing Leadership (ICP Lea) he also is a certified ICP-MKG and ICP- LEA Instructor.
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