Program – Master in Tourism and Hospitality Management 2019-09-26T15:40:02+01:00

FALL SEMESTER

This module offers a truly practical perspective on the strategic aspects of hotel management, and on its importance to the successful operations of hotels. It covers the areas of Human Resources, Quality Management and Customer Service Management. The course highlights the importance of Human Resources to the development of successful hotels, covering the essential aspects from recruitment and selection to incentives and rewards. It also introduces strategies in hospitality Quality Management that elevate and measure the level of quality for both customers and employees. Students will learn how to implement the SERVQUAL model within a hospitality organization.

This module looks at Revenue Management in the hospitality and tourism sector.

The management and knowledge of Revenue in hospitality is one of the main ways to improve and increase the income of a hotel, restaurant or any company in the tourism sector in general. In this subject students will learn and discuss the relationships between Revenue management tools and techniques, in order to understand the best way to design a Revenue Management Plan according to different scenarios influenced by internal and external factors, as well as the ways in which offer and demand works. Students will check the different models and channels of distribution, as well as the main tools used for the development of the activity of a Revenue Manager.

Every brand is looking for engagement, but in seeking to facilitate that sustainable relationship between a brand and its customers, many marketers end up losing track of the basics and squandering the opportunity to really connect. This module provides strategies to approach engagement with a bird’s-eye view of the principal stakeholders in the customer journey.

MICE is a competitive arena. To be successful, your event needs to not only be different; it must appear different before it even takes place. It must also go smoothly, and this requires an ability to plan, market, finance, organise and execute the process seamlessly. This module helps students understand what it takes to organise and manage a large-scale event and discover the trends of the MICE industry.

This module aims to introduce the critical success factors for effective verbal and nonverbal communication in the context of the workplace, both in terms of internal communication and external communication, including training students in public speaking. It looks at different negotiation and conflict resolution techniques and the various contexts they may be applied in. The course also develops students’ networking skills and expands their networking opportunities in the city of Barcelona, giving students the opportunity to put what they learn into practice.

SPRING SEMESTER

This module will explore international business theory and practices in order to give students a strong understanding of the 21st century international business context and the challenges faced by managers in the international business situations. It will look closely at International Human Resources Management and Cross-cultural Management. The IHRM element deals with the complex world of managing expatriate assignments, and working with systems of reward, incentive, job design, recruitment and selection across a myriad of cultural complexities. Students will also consider Cross-cultural Management which is a complex area. This module does not seek to be all things to all people, rather it examines the influence of cultural factors on organizations and its management, and helps students to develop, through a reflective and interactional process, their intercultural communicative competence.

This module helps us to discern the various industries and sectors that make up the tourism industry and its economic repercussions, understand how a successful public-private partnership is key for sustainable, effective and long-term tourism development. It makes the most of our location in a key centre of tourism, as we examine the key factors of the Barcelona business tourism model. We also explore new trends in tourism by taking the case of Barcelona as a model for new types of tourist offerings, and examine each of them, their attraction and positioning, and the conditions and circumstances which facilitate their success.

This module looks at branding and marketing in the tourism industry, with a particular focus on luxury brand management and destination management and marketing. The course will address the imaging and positioning of tourist destinations and common strategies of promotion. Students will examine the developments and challenges in managing luxury brands, what is at stake, and how the brand can be protected in an ever-changing section of the market. They will also explore and understand the concepts and theories relevant to destination management and marketing.

This module covers the infrastructure for communication and the way in which it can be managed strategically, as well as the strategic role of PR in how an organisation’s message is built and communicated. It will focus on the defining of communication goals and how resources can be selected and applied to achieve these goals. Content strategies will be examined through case studies, and students will explore how other business functions come into play in an integrated communications strategy. The strategic role of PR in both the creation and management of organisational reputation and image will also be evaluated, and the course will pay particular attention to the impact of new media technologies on the world of spin, image and relationships.

This module examines the particular characteristics and frameworks of the tourism and hospitality business and evaluates the scope for innovation within them. We examine business models which generate consistent and successful value propositions, but also explore disruptive products and processes which can bring great success. This module helps us put to rest the expression “if it isn’t broken, don’t fix it”, by examining the customer journey in their interaction with real life products and brands in the hospitality and tourism sectors, and identifies where innovation can be made.

Total 40 ECTS + 20 ECTS for Final Thesis