Objectives – Master in Marketing and Communication 2019-04-11T16:39:06+01:00

Applied Objectives

  • To acquire the management skills, abilities and techniques necessary to develop successfully in the areas of marketing and communication
  • To work with case studies in order to learn about the professional standards in the sector and to improve related aptitudes
  • To acquire skills and learn proper practices related to teamwork, international vision, interdisciplinary practice and problem solving
  • To become a member of a network of classmates, tutors, faculty members, experts in business communication and marketing etc which will allow the development of the contacts necessary to enter and succeed in the sector

Conceptual Objectives

  • To investigate current trends and future marketing and communication forecasts in national and international environments
  • To analyse the following disciplines and topics: public relations, online marketing, advertising, event management, etc
  • To learn how to develop comprehensive marketing strategies and communication plans