Programme – Master in Sports Management 2019-12-09T16:25:27+01:00


This module introduces students to the current hot topics in the sports industry. The world is a fast-moving and rapidly-changing place, so how is the business of sport evolving and adapting itself to this global scenario? Students are asked to consider this question through the exploration of the industry’s most disruptive players, up-to-date developments and trending conversation points.

Strategic management is key to the success of a sports entity. In this module, students are given a deep and contemporary understanding of key management principles and strategic planning, applied specifically to the sports context. They are shown how to analyse the structure and environment of the industry in order to understand how to develop a strategic, competitive business model.

The world’s major sports organisations and federations are constantly under the spotlight regarding how they’re run. This module delves into real cases in order to understand how governance and leadership structures determine industry dynamics, decision-making processes and organisational culture. Students explore where and how change is needed to ensure these sports entities are governed and led effectively and responsibly.

Sports marketing is a huge and diverse area of the sports business. This module takes students through its various sectors such as sports advertising, brand development, sponsorship, entertainment and community relations. It looks at the strategies, channels and tools used by the Sports Marketing world and analyses how they’re employed in different contexts to reach different objectives.

This module is divided into three different sections. The first two sessions focus on the complex world of sports law, considering contracts and regulations, accidents and international sports law, among other things. The second two sessions ask students to consider ethical questions around sports organisation and federations and the business of sport in general. The final two sessions look at social responsibility, exploring the power and place of sport as a driver for development and social change, CSR, and diversity, inclusion and equality in Sport.


In this module, students understand what’s required when it comes to organising and running a major sports event or maintaining a successful sports facility. Strategic, operational and financial issues are considered, and specific areas are explored such as project management, volunteer management, feasibility planning and maintenance management. Furthermore, students look at the future of events and facilities management through the exploration of innovations like Smart stadiums.

Understanding the key principles of financial management is key to the survival and success of any sports entity. This module is an opportunity for students to develop their general knowledge of finance and apply it to the sports sector, which will allow them to manage their finances effectively and gauge financial options they might one day have in front of them. Concepts such as budgeting, financial planning, entrepreneurial finance, pricing strategy and feasibility are introduced in this module.

One of the most significant and talked-about area in today’s sports world is the place and impact of technology. Anyone who aspires to a career in the sports business must have a good knowledge and understanding of the new technologies that are disrupting the industry and in some cases turning it on its head. In this module, students are exposed to and consider things such as athlete performance technologies, stadium experience technologies, fan engagement technologies, big data and eSports.

Effectively managing high-performance athletes is a complex and multi-faceted task and process, particularly given that every athlete has their unique motivations and needs. This module covers some of the key aspects  of managing this, specifically: coaching and performance, injury management, sports nutrition, technical and tactical analysis, long-term planning and sports psychology.

This module gives students some insight into the vast world of sports media, looking at how media coverage of sport has evolved and the reality of today’s landscape. Students explore how digital has changed the game of sports communication, looking at journalism, broadcasting and production, audio and visual storytelling and social media. It also dedicates some time to specifically consider media law and ethics.

Each module of the programme is worth 4 E.C.T.S. + Thesis (Final Project) 20 E.C.T.S

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