Program – Master in Digital Entrepreneurship 2019-09-25T11:34:58+01:00

FALL SEMESTER

This module will introduce students to the concept of entrepreneurship: the principles behind it and what it means to be an entrepreneur in terms of the mindset and skills required to be successful. Students will be given an insight into the human side of entrepreneurship by looking at what the entrepreneur lifestyle is like in reality. The course will then ask students to come up with a business idea based on an everyday problem and apply the entrepreneurial mindset and tools they have encountered during the course to try and solve it.

This module introduces students to the financial issues faced by entrepreneurs and how they go about securing financing for their startups/SMEs. It explores the different options that are available to entrepreneurs for raising funds for a new business venture, and the pros and cons of these options. The course gives students an understanding of the function of venture capitalists and the venture capital cycle, as well as angel investors and private equity firms in the financing of new business ventures. It will offer insight into how these funding sources are accessed, as well as on the potential benefits and disadvantages involved. Students will examine and evaluate the funding journey from business-wide perspective, considering the nature of the business, the timing, the scale, the product/service, the market, etc. By the end of this module, students aiming to start their own business will have a good idea of where to start when it comes to financing.

Taught by a seasoned entrepreneur and intrapreneur, this module will help students grasp the importance of a strong business model and how it can be innovated using certain thinking and practical tools. The course will look at how to design and structure a business model in a way that unleashes potential and opportunity. Students will work in depth with a canvas tool which will help them better understand the priorities and consequences which influence decision making as they embark on their own startup or project, and will help them see where the weaknesses are in their plan before they get started.

This module focuses on what it takes to write a clear, comprehensive, feasible and persuasive business plan. The business plan serves as the roadmap to an entrepreneurial journey and is crucial to the planning and implementation process of setting up a new business. Students will understand what is required from the business plan with regards to its various sections, and will be shown its value both in terms of how it aids the internal development process of a business idea and how it functions as an effective tool for the external communication of that idea. When being used for external communication of the business idea, students will consider how the business plan should be adapted according to different audiences and objectives.

This module will take students through the different digital marketing technologies available and how they can be used strategically to meet the long-term mission and goals of the company. Students will explore how organisations employ tools such as social media, email marketing, SEO/SEM, apps, automation etc. strategically to market their product/service.

SPRING SEMESTER

This module will introduce students to the lean startup methodology which aims to reduce the product development cycle and establish the viability of a proposed business model. Taking its influence from lean manufacturing principles, the lean startup approach aims to minimise waste and focus on exercising practices that bring real value. This means avoiding substantial outside funding, sticking to a simple business model and plan, and using constant customer feedback during the product development stage to ensure the startup is creating something that truly meets customer needs. Students will work on their own idea for a minimum viable product (MVP) according to the lean startup methodology’s build-measure-learn principle.

Disruptive products or processes can bring great success, and Innovation is possible everywhere. This module helps us put to rest the expression “if it isn’t broken, don’t fix it”, by examining the customer journey in their interaction with real life products and brands, and identifying where innovation can be made. The course applies the design thinking methodology, asking students to take a systematic approach to creative problem-solving in the context of business context. This approach will be a practical exercise and can be applied to any product or service.

This is a practical module that takes students through the step-by-step journey of building a website. Students will learn to understand and write HTML webpage elements and will grasp the basics of web design, looking at images, text formatting, colour etc. The course will also work with CSS to format websites. Ultimately, students will be able to plan, design, and publish a multi-page website, based on UX design principles.

This module will look at the transformative impact that disruptive technologies have had on traditional business models, as well as the brand new digital business models that have emerged out of this digital revolution. For a company to launch or adapt/survive in the 21st century marketplace, a strong and innovative digital business strategy is essential. In this course, students will explore how strategies for existing or new businesses can incorporate digital change and transformational technologies to stay competitive in the marketplace. They will also consider the value that can be captured from these digital innovations, for example in terms of cost-cutting and performance enhancement. Students will focus on the importance of an integrated digital business strategy in terms of products, marketing and operations, and will explore how this strategy can be implemented, managed and communicated effectively.

This course will take place off-campus at different CoWorking Spaces around the city. In each session students will be meeting professional and active entrepreneurs, exposing them to different sectors, companies, businesspeople and work environments. The module offers a practical learning experience focused on tangible outcomes, which will guide students with their own entrepreneurial journey. The content will focus on the funding, networking and pitching stages of launching a startup.

Total 40 ECTS + 20 ECTS for Final Thesis