|Date: Dec 1|
Time: 15:00 - 16:30
ESEI International Business School
Host: Esei Business School
The Entertainment Industry: Creativity to Enhance Marketing During Times of Crisis with Bego Echevarria and Bob Clapes
We'll explore new marketing efforts and strategies adopted during quarantine that enabled artists to maximize profit, gain exposure, and grow their audience.
Bego was Head of Production of major indie music festivals, cultural events, and brand experiences in Mexico City from 2013 to 2017. She worked with international artists and brands like Facebook, Nike, Bacardi, and more. At the beginning of this year, she coordinated the Discovery Stage for 4YFN (MWC). She's the current Social Media Manager for Francesca Amfitheatrof, the Art director of Louis Vuitton High Jewelry & Watches, and her personal jewelry brand, Thief & Heist.
Bob has worked in the music industry for 8+ years as a digital magazine editor, festival curator, podcast writer, music marketer, and trend hunter. He now works at the Miami-based D Music Marketing as a creative marketer, designer, and translator. He is also a digital artist that runs his online print shop, fracturedmutants.com.
Make sure to not miss out and register below!