Session 2 - Covid-19 and the fate of Sporting Mega Events
Interviewer: Frank Hendrickx
Interviewee: Jakob Larsen, Director of Competitions and Events at World Athletics
Interviewee profile: Interviewee profile: Jakob Larsen is the director of competitions & events at World Athletics, a position he undertook in April 2020. Prior to joining World Athletics, he was CEO of the Danish Athletic Federation, a position he had held since 2007. Jakob also served as the Director of the 2014 World Half Marathon Championships as well as the 2019 World Athletics Cross Country Championships. As the race director of the annual World Athletics Gold Label Race (the ‘Copenhagen Half Marathon’), the ‘Royal Run,’ and other road running events, he oversaw event operations with more than 200,000 entries per year. With 10 years of experience as a TV Color Analyst, a background in scientific research and coaching, as well as a 3 year stint managing the national High-Performance athletics programme, Jakob Larsen has a broad and rich understanding of international athletics.
Friday July 3rd, 2020 : 3pm - 4.30pm
45 minutes interview then 45 minutes Q&A
ESEI's Master in
Sports Management
