Hospitality & Tourism – Short Courses 2018-08-14T12:51:55+02:00

Hospitality & Tourism – Short Courses

Component courses:

Hotel Management
Staffing
Quality Management
Food & Beverage Management
Revenue Management

  • Demonstrate understanding of the interplay among different aspects of management, leadership and organisational culture
  • Critically evaluate strategic human resource management (SHRM) frameworks and concepts within the hospitality industry
  • critically examine the main arguments of best fit Vs best practice approaches to strategic human resources management
  • Demonstrate and understanding of Total Quality Management and its application to specific hospitality contexts
  • Analyse and evaluate approaches to measuring the performance of hotel facilities.
  • Evaluate the principles of contemporary hospitality design and capacity planning

Component courses:

Customer Service Management
MICE
CRM

  • Discuss and evaluate the importance of CRM and customer profiling to help businesses grow
  • Discuss and critically appraise both best practices and potential risks of CRM system use
  • Discuss best practices in MICE for and analyse how to customize the exhibition experience for each generation to maximize participation and engagement
  • Describe the leading trends of the MICE industry and evaluate a company can adjust their Communication Plan to fit these new challenges
  • Describe the behaviours required to create positive outcomes for your customers
  • Identify customer behaviour types and how these can be effectively accommodated within a hospitality context

Component Courses:

International Human Ressources Management
Cross-Cultural Management
Budgeting and controlling

  • critically evaluate strategic human resource management (SHRM) frameworks and concepts
  • critically examine the main arguments of best fit Vs best practice approaches to strategic human management
  • consider the interplay between human resource management, corporate culture and the resource based view of the firm
  • Identify relevant metrics in strategic human resource management and how to put HR policies into action
  • evaluate and understand how HR strategies can affect business performance
  • discuss the main theories in cross-cultural management and analyse existing research around a specific case-based example
  • Apply theories of cross cultural management to both addressing a given challenge and to self reflection on the cultural influences on your own approach to teamwork, task and communication.
  • Produce an Operating Budget (Pro forma Income Statement) and a corresponding Cash flow Budget for the first year of a fictitious company.
  • Demonstrate an understanding of all components of operational budgets by justifying each figure in the PFIS and contextualising key decisions with valid market research
  • Evaluate and define estimated but realistic income and costs based on the current market.

Component courses:

New trends in tourism
Tourism industry & environment

  • Apply the results of your experiential case study practice to evaluate the economic and social impact of tourism on specific cities in Europe
  • Identify and evaluate the impact, efficacy and commercial potential of specific trends which are emerging in tourism sectors

Component Courses:

Setting up a website – the end user experience

  • Produce a detailed plan for a business website which includes positioning justification through competitor analysis, critical evaluation of information architecture and user experience
  • Demonstrate competence in the compilation of a moodboards and the selection of experience factors to justify site design and platform choice.

Component Courses: 

Business Ethics
Destination Management
Luxury Brand Management

  • Evaluate the importance of Business ethics to the modern and sustainable business
  • Assess how ethical policies work in terms of rationalisation and psychological distance
  • Critically appraise how ethical codes can be implemented and actually enforced in an effective way
  • Demonstrate an understanding of the the creative and design environment within which luxury brands operate.
  • Describe the relevant theories and practices of strategy and evaluate how they can be utilised to contribute to luxury business performance
  • Explain the role of tourism destination management at international, national, regional and local scales
  • Apply the principles of tourism destination management to develop plans for a tourism destination
  • Evaluate the significance of stakeholders in the tourism destination management process and develop plans that meet their needs

Component courses:

Tourism Business models & innovation
Innovation & Design Thinking

  • Understand and apply the steps of design thinking methodology to a problem solving exercise 
  • Identify the relationship between innovation, design thinking and tourism
  • Recognise the value of innovation to organisations, economies and society
  • Identify examples of innovative and attractive gastronomic concepts clearly oriented to the local market of demand, and extract the critical success factors