Digital Entrepreneurship – Short Courses 2018-08-14T15:37:31+00:00

Digital Entrepreneurship – Short Courses

Component courses:

Entrepreneurship
Business Canvas Modelling

  • Demonstrate an understanding of business type and how to evaluate Key Activities, Resources, and Partnerships to produce a valid business canvas model
  • Apply theories of canvas modelling, user personas and problem scenarios to define and explain the offer’s key drivers
  • Demonstrate and critically appraise the fundamentals of entrepreneurship, including understanding entrepreneurial opportunities, innovation and creativity, franchising, development and managing growth of a small business.

Component courses:

Market Research for Startups
Consumer Behaviour
Formulating a Marketing Plan
Implementing a Marketing Plan

  • Formulate a marketing plan including marketing objectives, marketing mix, strategies, budgetary considerations and evaluation criteria.
  • Determine strategies for developing new products and services that are consistent with evolving market needs.
  • Evaluate the viability of marketing a product or service in a domestic or international market or markets.
  • Anticipate and project results of marketing activities using criteria related to budgeted sales, costs and profits.
  • Prepare and deliver a written marketing plan persuasively and accurately.
  • Demonstrate how knowledge of consumer behaviour can be applied to marketing by direction application of (and reference to) consumer behaviour theory in the formulation of a marketing plan

Component Courses:

Business Organisations & Management
Project Management
Lean Management

  • Demonstrate understanding of the interplay among different aspects of management, leadership and organisational culture 
  • Demonstrate understanding of the Project Management Institute’s best practice approach
  • Demonstrate how to develop and execute a lean management system within a specific organisational context.
  • Evaluate the appropriacy of specific lean management and project management techniques to a specific organisational context.

Component Courses:

Strategy Formulation & Implementation

  • Demonstrate sound understanding of the critical components of strategy formulation
  • Evaluate the strategic direction of an SME/MNC of your choice and critically appraise its appropriacy and efficacy
  • Implement and justify a business strategy for an SME/MNC

Component courses:

Innovation & Design Thinking
Innovation in Digital Business

  • Understand and apply the steps of design thinking methodology to a problem solving exercise
  • Identify the relationship between innovation, design thinking and entrepreneurship
  • Recognise the value of innovation to organisations, economies and society
  • recognise the diversity of types of innovation, innovators and innovation settings
  • understand the nature and extent of technological change and innovation
  • critically assess and explain key current issues in our understanding of technology as a field of study.

Component courses:

Entrepreneurial Finance
Budgeting & Controlling

  • Produce an Operating Budget (Pro forma Income Statement) and a corresponding Cash flow Budget for the first year of a fictitious company.
  • Demonstrate an understanding of all components of operational budgets by justifying each figure in the PFIS and contextualising key decisions with valid market research
  • Evaluate and define estimated but realistic income and costs based on the current market.
  • Discuss and assess the suitability of a range of potential funding methods for a particular startup project and critically appraise the final choice

Component courses:

Setting up a website-the end user experience
SEM / SEO
E-commerce and mobile business

  • Produce a detailed plan for a business website which includes positioning justification through competitor analysis, critical evaluation of information architecture and user experience
  • Demonstrate competence in the compilation of a moodboards and the selection of experience factors to justify site design and platform choice.
  • Demonstrate an understanding of SEM and SEO best practice with application to a context
  • Demonstrate and apply best practice for enhanced user experience of ecommerce and mobile applications to a startup, within the areas of  digital marketing, e-commerce, mobile commerce, B2B, e-Gov, mobile payments, cloud, social media and gaming.

Component courses:

Social Media
Business Ethics

  • Evaluate the importance of Business ethics to the modern and sustainable business
  • Assess how ethical policies work in terms of rationalisation and psychological distance
  • Critically appraise how ethical codes can be implemented and actually enforced in an effective way
  • Conduct a competitor analysis to support a social media campaign
  • Analyse and evaluate content options for a given social media strategy; including timing, ROI and KPIs

Component courses:

Social entrepreneurship & the sharing economy

  • examine the social entrepreneurship process and social enterprises from the perspectives of social innovation and sustainability
  • identify key factors leading to the rise of social entrepreneurship, evaluating characteristics of social economy and policy making for social entrepreneurship
  • critically evaluate the concept of the ‘triple bottom line’ and its implications on the establishment and successful management of social enterprises

Component courses:

Storytelling

  • Apply a range of Storytelling techniques to create compelling examples
  • Apply story structure to make presentations dynamic and increase audience buy-in