Business Management – Short Courses 2018-08-14T16:06:22+02:00

Business Management – Short Courses

Component Courses:

Business Organisations & Management
Project Management
Lean Management

  • Demonstrate understanding of the interplay among different aspects of management, leadership and organisational culture and apply this understanding to an organizational context
  • Demonstrate understanding of the Project Management Institute’s best practice approach
  • Demonstrate  how to develop and execute a lean management system within a specific organisational context.
  • Evaluate the appropriacy of specific lean management and project management techniques to a specific organisational context.

Component Courses:

Strategy Formulation & Implementation

  • Demonstrate sound understanding of the critical components of strategy formulation
  • Evaluate the strategic direction of an SME/MNC of your choice and critically appraise its appropriacy and efficacy
  • Implement and justify a business strategy for an SME/MNC, supported by valid metrics
  • Demonstrate an understanding of context-specific specific macroeconomic policy and critically evaluate its effect on strategy formulation in an SME/MNC

Component Courses:

Technology in Business Organisations


  • Evaluate the evolution of technology over the past 50 years, and its impact on organisations, with specific reference to the evolving role of CIOs, emergence of enterprise-wide information systems, new channels and platforms for business processes


  • Analyse the impact of technological evolution on a specific business context, and critically appraise the current and potential ramifications for managing a business in this environment.

Component Courses:

International Human Ressources Management
Cross-Cultural Management
Business Canvas Modelling

  • critically evaluate strategic human resource management (SHRM) frameworks and concepts
  • critically examine the main arguments of best fit Vs best practice approaches to strategic human management
  • consider the interplay between human resource management, corporate culture and the resource based view of the firm
  • Identify relevant metrics in strategic human resource management and how to put HR policies into action
  • evaluate and understand how HR strategies can affect business performance, by implementation to a theoretical model 
  • discuss the main theories in cross-cultural management and analyse existing research around a specific case-based example
  • Apply theories of cross cultural management to both addressing a given challenge and to self reflection on the cultural influences on your own approach to teamwork, task and communication.
  • Demonstrate an understanding of business type and how to evaluate Key Activities, Resources, and Partnerships to produce a valid business canvas model
  • Apply theories of canvas modelling, user personas and problem scenarios to define and explain the offer’s key drivers

Component Courses:

Budgeting & Controlling

  • Produce an Operating Budget (Pro forma Income Statement) and a corresponding Cash flow Budget for the first year of a company.
  • Demonstrate an understanding of all components of operational budgets by justifying each figure in the PFIS and contextualising key decisions with valid market research
  • Evaluate and define estimated but realistic income and costs based on the current market.

Component Courses:

Setting up a website – the end user experience

  • Produce a detailed plan for a business website which includes positioning justification through competitor analysis, critical evaluation of information architecture and user experience
  • Demonstrate competence in the compilation of a moodboards and the selection of experience factors to justify site design and platform choice.
  • SEM and SEO

Component Courses:

Public Relations
Business Ethics
Social Media

  • Evaluate the importance of Business ethics to the modern and sustainable business
  • Assess how ethical policies work in terms of rationalisation and psychological distance
  • Critically appraise how ethical codes can be implemented and actually enforced in an effective way
  • Conduct a competitor analysis to support a social media campaign
  • Analyse and evaluate content options for a given social media strategy; including timing, ROI and KPIs
  • Analyse the strategic role of PR in an organisation and evaluate how it can be measured
  • With reference to two brands of your choice, assess the role of PR in the relationship between brand and consumer and identify critical success factors.