FALL SEMESTER – POSTGRADUATE IN HOSPITALITY MANAGEMENT
The purpose of this first week is to get to grips with using the online library, the peer assessment system, and learning to structure academic research papers. Students will also receive an orientation session on thesis writing, in order to prepare for the year ahead.
All continuing masters students will take this module to prepare for their final thesis and defence, which are both at the end of this final semester. The module also contains a session on communication skills- the giving and receiving of feedback in particular – to support and enhance the open peer-assessment on the masters programmes.
- Communication Skills
Component courses: Hotel Management, Staffing, Quality Management, Food & Beverage management, Revenue management
- Demonstrate understanding of the interplay among different aspects of management, leadership and organisational culture and apply this understanding to an hospitality organisation of your choice
- Critically evaluate strategic human resource management (SHRM) frameworks and concepts within the hospitality industry
- critically examine the main arguments of best fit Vs best practice approaches to strategic human resources management
- Demonstrate and understanding of Total Quality Management and its application to specific hospitality contexts
- Analyse and evaluate approaches to measuring the performance of hotel facilities.
- Evaluate the principles of contemporary hospitality design and capacity planning
Component courses: Customer service management, MICE, CRM
- Discuss and evaluate the importance of CRM and customer profiling to help businesses grow
- Discuss and critically appraise both best practices and potential risks of CRM system use, with reference to a specific context of your choice
- Discuss best practices in MICE for and analyse how to customize the exhibition experience for each generation to maximize participation and engagement
- Describe the leading trends of the MICE industry and evaluate a company can adjust their Communication Plan to fit these new challenges
- Describe the behaviours required to create positive outcomes for your customers
- Identify customer behaviour types and how these can be effectively accommodated within a hospitality context
Component courses: Negotation skills, Presentation skills, Conflict resolution
- Demonstrate an applied understanding of the critical success factors for effective verbal and nonverbal communication in the context of public speaking
- Analyze and understand the key practical and theoretical concepts of managing and resolving conflicts
- Analytically and theoretically understand the types of conflict management styles
- Analyze and select negotiating strategies to favor your situation.
- Demonstrate an ability to plan negotiations strategically and comprehensively
Component courses: Career skills
- Discover new job search strategies, tools and the hidden job market
- Identify different networking tools and strategies to expand networking opportunities
- Produce a targeted resume for specific positions and organizations
- Demonstrate ability to identify and best market transferable skills
- Produce a Linkedin Profile with effective accomplishment-based job and skill statements
SPRING SEMESTER – POSTGRADUATE IN TOURISM
Component courses: IHRM, Cross cultural management, Budgeting & Controlling
- critically evaluate strategic human resource management (SHRM) frameworks and concepts
- critically examine the main arguments of best fit Vs best practice approaches to strategic human management
- consider the interplay between human resource management, corporate culture and the resource based view of the firm
- Identify relevant metrics in strategic human resource management and how to put HR policies into action
- evaluate and understand how HR strategies can affect business performance, by implementation to a theoretical model of your choice
- discuss the main theories in cross-cultural management and analyse existing research around a specific case-based example
- Apply theories of cross cultural management to both addressing a given challenge and to self reflection on the cultural influences on your own approach to teamwork, task and communication.
- Produce an Operating Budget (Pro forma Income Statement) and a corresponding Cash flow Budget for the first year of a fictitious company.
- Demonstrate an understanding of all components of operational budgets by justifying each figure in the PFIS and contextualising key decisions with valid market research
- Evaluate and define estimated but realistic income and costs based on the current market.
Component courses: New trends in tourim, Tourism industry & environment
- Apply the results of your experiential case study practice to evaluate the economic and social impact of tourism on specific cities in Europe
- Using the four blocs model, identify and evaluate the impact, efficacy and commercial potential of specific trends which are emerging in tourism sectors/businesses of your choice
Component courses: Setting up a website – the end user experience
- Produce a detailed plan for a business website which includes positioning justification through competitor analysis, critical evaluation of information architecture and user experience
- Demonstrate competence in the compilation of a moodboards and the selection of experience factors to justify site design and platform choice.
Component courses: Business Ethics, Destination Management, Luxury Brand Management
- Evaluate the importance of Business ethics to the modern and sustainable business
- Assess how ethical policies work in terms of rationalisation and psychological distance
- Critically appraise how ethical codes can be implemented and actually enforced in an effective way
- Demonstrate an understanding of the the creative and design environment within which luxury brands operate.
- Describe the relevant theories and practices of strategy and evaluate how they can be utilised to contribute to luxury business performance
- Explain the role of tourism destination management at international, national, regional and local scales
- Apply the principles of tourism destination management to develop plans for a tourism destination
- Evaluate the significance of stakeholders in the tourism destination management process and develop plans that meet their needs
Component courses: Tourism Business Models & Innovation, Innovation & design thinking
- Understand and apply the steps of design thinking methodology to a problem solving exercise of your choice
- Identify the relationship between innovation, design thinking and tourism
- Recognise the value of innovation to organisations, economies and society
- Identify examples of innovative and attractive gastronomic concepts clearly oriented to the local market of demand, and extract the critical success factors
Total 45 ECTS + 15 ECTS for Final Thesis