Methodology – Master in Digital Marketing 2019-04-11T14:42:02+02:00


ASSESSMENT STRUCTURE (percentage of the final grade):

Module assessment on the online platform 35%
Participation 15%
Final professional project 50%


1. General theory and programme contents:

a. Own creation

b. Academic and educational material purchased from management publishing houses

2. Professors’ own resources:

a. Presentations

b. Own material: case studies, articles, etc.

3. Practical cases / Reference material:

a. Case studies purchased from Harvard University, Stanford University and others

b. Documents of interest such as reports, statistics, etc.

4. Final thesis:

a. Written part: outline

b. Oral part: guidelines

5. Business game / extracurricular activities